Exam 5: Analyzing the Marketing Environment

Parkline Company knew that its customers were interested in environmentally-friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though Parkline's plant was one of the worst polluters in town. The term for this practice is

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

In the immediate environment, the competition has no effect on consumers.

Name the various social trends that impact marketing and give one example that demonstrates how each one influences marketing practices.

Greater emphasis on health and wellness concerns, greener consumers, and privacy concerns are all ________ that shape consumer values and impact marketing.

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

In recent decades, how has income distribution changed in the United States?

Members of Generation Y are the children of Baby Boomers.

Sasha is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Sasha monitor and manage?

Bernadette, a marketing executive who was born in 1962, advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?

Big Blue Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock. Big Blue Trucking is an example of a

Quick-Bite Burgers used to wrap the burgers in a foil pack and then place that into another plastic container before serving to the customer. This year the company is using waste-free measures to serve its burgers. Which social trend is the restaurant responding to?

Advertisements for Subway's Fresh Fit for Kids meal features a child being active, swinging on a tire swing. This ad is in direct response to which social trend?

What is an example of a social trend?

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

As demographic factors, why are marketers interested in the education level, occupation, and income of consumers?

Sarah, who lives in Boston, refers to Pepsi as "tonic," while Kent, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

Amazon's Alexa is just one of many examples of how companies are using ________ in their marketing efforts.

When you block people you don't know from viewing your Instagram, you are responding to a need for