Question 1

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?

Accepted Answer

A)  physiological 
B)  social 
C)  self-actualization 
D)  esteem 
E)  safety 
A)  physiological 
B)  social 
C)  self-actualization 
D)  esteem 
E)  safety

Question 2

A belief is a descriptive thought that a person holds about something. Beliefs may be based on real knowledge, opinion, or faith and may or may not carry an emotional charge.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is most likely a true statement about social class?

Accepted Answer

A)  In Canada, the lines between social classes are fixed and rigid. 
B)  Members of a social class vary drastically in their values, interests, and behaviours. 
C)  Wealth is a more important variable than education in measuring social class. 
D)  Social classes show distinct product preferences in areas such as clothing. 
E)  Consumers of the same age belong to the same social class. 
A)  In Canada, the lines between social classes are fixed and rigid. 
B)  Members of a social class vary drastically in their values, interests, and behaviours. 
C)  Wealth is a more important variable than education in measuring social class. 
D)  Social classes show distinct product preferences in areas such as clothing. 
E)  Consumers of the same age belong to the same social class.

Question 4

The main differences between the business market and the consumer market are found in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved.

Accepted Answer

A) True 
 B)False

Question 5

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by _.

Accepted Answer

A)  pushing one-way commercials at customers 
B)  identifying and targeting late adopters 
C)  developing print and radio advertisements 
D)  withdrawing from online social networks 
E)  generating person-to-person brand conversations 
A)  pushing one-way commercials at customers 
B)  identifying and targeting late adopters 
C)  developing print and radio advertisements 
D)  withdrawing from online social networks 
E)  generating person-to-person brand conversations

Question 6

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

Accepted Answer

A)  Perception 
B)  Learning 
C)  Motivation 
D)  Retention 
E)  Selective perception 
A)  Perception 
B)  Learning 
C)  Motivation 
D)  Retention 
E)  Selective perception

Question 7

In Canada and the U.S., kids and tweens influence up to 80 percent of all household purchases.

Accepted Answer

A) True 
 B)False

Question 8

A(n) becomes a motive when it is directed toward a particular stimulus object.

Accepted Answer

A)  response 
B)  attitude 
C)  drive 
D)  belief 
E)  cue 
A)  response 
B)  attitude 
C)  drive 
D)  belief 
E)  cue

Question 9

Which of the following is a psychographic characteristic of a consumer?

Accepted Answer

A)  gender 
B)  occupation 
C)  lifestyle 
D)  age 
E)  economic status 
A)  gender 
B)  occupation 
C)  lifestyle 
D)  age 
E)  economic status

Question 10

GenX, a manufacturer of sport motorcycles, is seeking a new supplier of motorcycle headlamps and brake lights. After searching trade directories, GenX invites five different suppliers to make formal presentations about how their solutions can create greater value for GenX than competing solutions. GenX is currently in the stage of the business buying decision process.

Accepted Answer

A)  general need description 
B)  proposal solicitation 
C)  problem recognition 
D)  supplier search 
E)  product specification 
A)  general need description 
B)  proposal solicitation 
C)  problem recognition 
D)  supplier search 
E)  product specification

Question 11

Social class in Canada is not as well-defined as that of our neighbours to the south (United States) and most
Canadians like to define themselves as middle-class.

Accepted Answer

A) True 
 B)False

Question 12

A(n) reflects the general esteem given to the different roles of a person by society.

Accepted Answer

A)  belief 
B)  status 
C)  attitude 
D)  tradition 
E)  motive 
A)  belief 
B)  status 
C)  attitude 
D)  tradition 
E)  motive

Question 13

According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.

Accepted Answer

A) True 
 B)False

Question 14

In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge.

Accepted Answer

The buying center is the decision-making

Question 15

A consumer's behaviour is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Accepted Answer

Many small groups influence a person's b

Question 16

Which of the following is a social factor that influences consumer buying behaviour?

Accepted Answer

A)  life-cycle stage 
B)  family 
C)  occupation 
D)  economic situation 
E)  personality 
A)  life-cycle stage 
B)  family 
C)  occupation 
D)  economic situation 
E)  personality

Question 17

Fred's faith in Asics, his favourite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) _.

Accepted Answer

A)  lagging adopter 
B)  late mainstream adopter 
C)  early adopter 
D)  early mainstream adopter 
E)  innovator 
A)  lagging adopter 
B)  late mainstream adopter 
C)  early adopter 
D)  early mainstream adopter 
E)  innovator

Question 18

A role consists of the activities people are expected to perform according to the people around them.

Accepted Answer

A) True 
 B)False

Question 19

The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

Accepted Answer

A)  needs 
B)  cues 
C)  motives 
D)  drives 
E)  attitudes 
A)  needs 
B)  cues 
C)  motives 
D)  drives 
E)  attitudes

Question 20

Subcultures include .

Accepted Answer

A)  geographic regions. 
B)  nationalities. 
C)  religions. 
D)  racial groups. 
E)  All of the above 
A)  geographic regions. 
B)  nationalities. 
C)  religions. 
D)  racial groups. 
E)  All of the above

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?

A belief is a descriptive thought that a person holds about something. Beliefs may be based on real knowledge, opinion, or faith and may or may not carry an emotional charge.

Which of the following is most likely a true statement about social class?

The main differences between the business market and the consumer market are found in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved.

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by _.

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

In Canada and the U.S., kids and tweens influence up to 80 percent of all household purchases.

A(n) becomes a motive when it is directed toward a particular stimulus object.

Which of the following is a psychographic characteristic of a consumer?

Social class in Canada is not as well-defined as that of our neighbours to the south (United States) and most Canadians like to define themselves as middle-class.

A(n) reflects the general esteem given to the different roles of a person by society.

According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.

In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge.

A consumer's behaviour is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Which of the following is a social factor that influences consumer buying behaviour?

A role consists of the activities people are expected to perform according to the people around them.

The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

Subcultures include .

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 5: Understanding Consumer and Business Buyer Behaviour

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy?

A belief is a descriptive thought that a person holds about something. Beliefs may be based on real knowledge, opinion, or faith and may or may not carry an emotional charge.

Which of the following is most likely a true statement about social class?

The main differences between the business market and the consumer market are found in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved.

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by _.

is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

In Canada and the U.S., kids and tweens influence up to 80 percent of all household purchases.

A(n) becomes a motive when it is directed toward a particular stimulus object.

Which of the following is a psychographic characteristic of a consumer?

Social class in Canada is not as well-defined as that of our neighbours to the south (United States) and most Canadians like to define themselves as middle-class.

A(n) reflects the general esteem given to the different roles of a person by society.

According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.

In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge.

A consumer's behaviour is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Which of the following is a social factor that influences consumer buying behaviour?

A role consists of the activities people are expected to perform according to the people around them.

The McDonald's corporate brand name and golden arches can be classified as _ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

Subcultures include .

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters