Exam 5: Understanding Consumer and Business Buyer Behaviour 

is the degree to which the results of using an innovation can be observed or described to others.

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favourite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

Purchasing, often called e-procurement, has grown rapidly in recent years.

means that consumers are likely to remember good points made about a brand they favour and forget the good points made about competing brands.

Which of the following needs in Maslow's hierarchy is generally satisfied last?

Adoption is the decision by an individual to try the product.

Identify and describe the stages in the adoption process of a new product.

Supplier development refers to systematically developing networks of supplier-partners to ensure a dependable supply of the products and materials.

Purchasing a Challenger 350 Executive Jet from Canadian manufacturer Bombardier is an example of a purchase that has substantial levels of _.

Which of the following is a commercial source of product information?

is the degree to which an innovation fits the values and experiences of potential consumers.

Business-to-business e-procurement lowers purchasing costs and reduces the time between order and delivery.

Tom usually buys new devices such digital watches only after his friends and family start owning these devices. In this case, Tom is an innovator.

A(n) describes a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea.

Describe the steps of the buyer decision process.

GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) _ .

When Goodyear sells replacement tires to final consumers, its potential market includes millions of car owners around the world. But its fate in business markets depends on getting orders from only a handful of large automakers. This represents the difference in between business and consumer markets.