Exam 5: Listening to the Customer

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________ is the phase of the listening process in which a listener focuses on a specific sound or message being received from the environment.

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B

The average white-collar worker in the United States has only about a 25 percent efficiency rate when listening.

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True

The rate at which the human brain processes information is slower than the speed at which the average adult speaks.

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False

The research of Dr. Ralph G. Nichols has little application to the customer service industry.

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Recognition is ________.

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In communication, ________ relates to ensuring that verbal messages sent match or are in agreement with the nonverbal cues used.

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________ is the primary means that many customer service professionals use to determine current needs of their customers.

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Why is listening important?

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Individual characteristics or qualities you have may get in the way of listening effectively to a customer.

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Once your ears pick up sound waves, the brain goes to work to focus on, or attend to, what was heard.

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Open-end questions start with words like who, when, what, how, and why and are used to engage others in conversation or to gain input and ideas.

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Open-end questions are a quick way to check what was already said or agreed on.

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Positive approaches to listening to a customer include ________.

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Give five examples of open-end questions.

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True listening is the physical action of gathering sound waves through the ear canal, as opposed to hearing, which is an active learned process.

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The first phase in active listening is hearing or receiving the message.

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Particularly in customer service situations, an effective listener should be ________.

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The last step in the listening process is comprehending or assigning meaning.

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The circadian rhythm is not applicable to all people.

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Many companies offer programs to help employees deal with personal and performance issues. These programs are often called ________.

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