Question 1

In India, the country's mail service has a poor reputation.

Accepted Answer

A) True 
 B)False

Question 2

In international distribution, replacement effect does not cannibalize existing distribution channels.

Accepted Answer

A) True 
 B)False

Question 3

Goods and services with low local responsiveness and high global integration.

Accepted Answer

A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above 
A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above

Question 4

Click-and-mortar chains provide an advantage:

Accepted Answer

A) products cannot be returned to the local stores. 
B) products can be returned to the local stores. 
C) click-and mortar stores have no Web sites. 
D) All of the above. 
E) None of the above. 
A) products cannot be returned to the local stores. 
B) products can be returned to the local stores. 
C) click-and mortar stores have no Web sites. 
D) All of the above. 
E) None of the above.

Question 5

English is one of the top four languages used on the internet.

Accepted Answer

A) True 
 B)False

Question 6

While Amazon is expanding in Europe, it foresees that Europe will never be as profitable for e-commerce as is the United States.

Accepted Answer

A) True 
 B)False

Question 7

There are many unsolved issues in the Internet.For example, e-commerce is global but the national laws are mostly transnational.

Accepted Answer

A) True 
 B)False

Question 8

Click-and-mortar retailers are defined as:

Accepted Answer

A) those large retail chains trying to compete by pursuing no Web site presence. 
B) those large retail chains trying to compete by making alliances and joint ventures. 
C) those large retail chains trying to compete by going international. 
D) those large retail chains trying to compete by hiring Web specialists. 
E) those large retail chains trying to compete by setting up a Web site presence. 
A) those large retail chains trying to compete by pursuing no Web site presence. 
B) those large retail chains trying to compete by making alliances and joint ventures. 
C) those large retail chains trying to compete by going international. 
D) those large retail chains trying to compete by hiring Web specialists. 
E) those large retail chains trying to compete by setting up a Web site presence.

Question 9

According to one large-scale study, the most important driver of perceived value is price.

Accepted Answer

A) True 
 B)False

Question 10

There is no guarantee that the service delivered will match the service that was promised.

Accepted Answer

A) True 
 B)False

Question 11

Knowledge barrier is not one of the barriers in Internet-related activities.

Accepted Answer

A) True 
 B)False

Question 12

Amazon aims to make China to be its second-largest market, after its home market.

Accepted Answer

A) True 
 B)False

Question 13

Due to its high population density, deliveries from internet businesses is much slower in Europe than in the US.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not a barrier to Internet marketing?

Accepted Answer

A) language 
B) culture 
C) infrastructure 
D) access charges 
E) none of the above 
A) language 
B) culture 
C) infrastructure 
D) access charges 
E) none of the above

Question 15

Mass customization is not the major plus of the Web.

Accepted Answer

A) True 
 B)False

Question 16

Credit card penetration is high worldwide.

Accepted Answer

A) True 
 B)False

Question 17

Booking Holdings derives most of its revenue from Booking.com, a European site it acquired.

Accepted Answer

A) True 
 B)False

Question 18

Although global e-commerce is expected to increase, it has encountered obstacles and structural barriers.Discuss these structural barriers.

Accepted Answer

The following structural barriers may af

Question 19

To deal with price transparency issues in Internet marketing, companies can use methods such as:

Accepted Answer

A) cutting prices in high-price countries. 
B) localizing the products. 
C) refusal to handle orders from overseas. 
D) All of the above methods can be used. 
A) cutting prices in high-price countries. 
B) localizing the products. 
C) refusal to handle orders from overseas. 
D) All of the above methods can be used.

Question 20

International marketers have to develop strategies that deal with issues related to:

Accepted Answer

A) work transparency. 
B) price transparency. 
C) profit transparency. 
D) channel transparency. 
E) none of the above is true. 
A) work transparency. 
B) price transparency. 
C) profit transparency. 
D) channel transparency. 
E) none of the above is true.

In India, the country's mail service has a poor reputation.

In international distribution, replacement effect does not cannibalize existing distribution channels.

Goods and services with low local responsiveness and high global integration.

Click-and-mortar chains provide an advantage:

English is one of the top four languages used on the internet.

While Amazon is expanding in Europe, it foresees that Europe will never be as profitable for e-commerce as is the United States.

There are many unsolved issues in the Internet.For example, e-commerce is global but the national laws are mostly transnational.

Click-and-mortar retailers are defined as:

According to one large-scale study, the most important driver of perceived value is price.

There is no guarantee that the service delivered will match the service that was promised.

Knowledge barrier is not one of the barriers in Internet-related activities.

Amazon aims to make China to be its second-largest market, after its home market.

Due to its high population density, deliveries from internet businesses is much slower in Europe than in the US.

Which of the following is not a barrier to Internet marketing?

Mass customization is not the major plus of the Web.

Credit card penetration is high worldwide.

Booking Holdings derives most of its revenue from Booking.com, a European site it acquired.

Although global e-commerce is expected to increase, it has encountered obstacles and structural barriers.Discuss these structural barriers.

To deal with price transparency issues in Internet marketing, companies can use methods such as:

International marketers have to develop strategies that deal with issues related to:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

Exam 19: Global Marketing and the Internet

In India, the country's mail service has a poor reputation.

In international distribution, replacement effect does not cannibalize existing distribution channels.

Goods and services with low local responsiveness and high global integration.

Click-and-mortar chains provide an advantage:

English is one of the top four languages used on the internet.

While Amazon is expanding in Europe, it foresees that Europe will never be as profitable for e-commerce as is the United States.

There are many unsolved issues in the Internet.For example, e-commerce is global but the national laws are mostly transnational.

Click-and-mortar retailers are defined as:

According to one large-scale study, the most important driver of perceived value is price.

There is no guarantee that the service delivered will match the service that was promised.

Knowledge barrier is not one of the barriers in Internet-related activities.

Amazon aims to make China to be its second-largest market, after its home market.

Due to its high population density, deliveries from internet businesses is much slower in Europe than in the US.

Which of the following is not a barrier to Internet marketing?

Mass customization is not the major plus of the Web.

Credit card penetration is high worldwide.

Booking Holdings derives most of its revenue from Booking.com, a European site it acquired.

Although global e-commerce is expected to increase, it has encountered obstacles and structural barriers.Discuss these structural barriers.

To deal with price transparency issues in Internet marketing, companies can use methods such as:

International marketers have to develop strategies that deal with issues related to:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters