Question 1

Russian is one of the top four languages used on the internet.

Accepted Answer

A) True 
 B)False

Question 2

Services can be protected through legal means such as patents.

Accepted Answer

A) True 
 B)False

Question 3

Keyword search advertising allows the company to have a link to its competitors.

Accepted Answer

A) True 
 B)False

Question 4

In international marketing, a website gives service marketers the ability to offer 24 hour service to customers worldwide.

Accepted Answer

A) True 
 B)False

Question 5

According to the text, the ultimate success of an online campaign depends on the following factors except:

Accepted Answer

A) the nature of the product. 
B) the targeting 
C) choice of the site. 
D) execution of the ad. 
E) choice of platform 
A) the nature of the product. 
B) the targeting 
C) choice of the site. 
D) execution of the ad. 
E) choice of platform

Question 6

In Internet advertising, by clicking on the banner ad, users can be taken to the:

Accepted Answer

A) internet's databank. 
B) advertiser's web site. 
C) Netscape's site. 
D) Yahoo's site. 
E) none of the above. 
A) internet's databank. 
B) advertiser's web site. 
C) Netscape's site. 
D) Yahoo's site. 
E) none of the above.

Question 7

Keyword search advertising allows the company to have a link to its Web site when people are looking for _____ -related information.

Accepted Answer

A) people 
B) market 
C) product 
D) country 
E) none of the above 
A) people 
B) market 
C) product 
D) country 
E) none of the above

Question 8

Internet penetration in the developed world is over 98 percent of all households.

Accepted Answer

A) True 
 B)False

Question 9

Arabic is one of the top four languages used on the internet.

Accepted Answer

A) True 
 B)False

Question 10

In 2005, the worldwide Internet population surpassed 1 billion.

Accepted Answer

A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
E) 5 billion 
A) 1 billion 
B) 2 billion 
C) 3 billion 
D) 4 billion 
E) 5 billion

Question 11

The internet offers advantages to international advertisers which include:

Accepted Answer

A) global reach. 
B) interactivity. 
C) precise information 
D) all of the above. 
A) global reach. 
B) interactivity. 
C) precise information 
D) all of the above.

Question 12

Although the Internet has become a global phenomenon, it first originated in (the):

Accepted Answer

A) Italy. 
B) Japan. 
C) United States. 
D) Belgium. 
E) Singapore. 
A) Italy. 
B) Japan. 
C) United States. 
D) Belgium. 
E) Singapore.

Question 13

Several e-commerce firms have developed their own payment systems.

Accepted Answer

A) True 
 B)False

Question 14

eBay is only available in the US.

Accepted Answer

A) True 
 B)False

Question 15

In Internet marketing, consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Accepted Answer

A) profit transparency 
B) knowledge transparency. 
C) labor transparency 
D) profit transparency. 
E) price transparency. 
A) profit transparency 
B) knowledge transparency. 
C) labor transparency 
D) profit transparency. 
E) price transparency.

Question 16

Goods and services with high local responsiveness and low global integration.

Accepted Answer

A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above 
A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above

Question 17

Services can be saved for later use.

Accepted Answer

A) True 
 B)False

Question 18

Web sites enable companies to manage perishability.

Accepted Answer

A) True 
 B)False

Question 19

Marketing of services differs from tangible goods in four areas:

Accepted Answer

A) intangibility, simultaneity, heterogeneity, and perishability. 
B) intangibility, simultaneity, heterogeneity, and collectivity. 
C) intangibility, simultaneity, heterogeneity, and connectivity. 
D) intangibility, simultaneity, heterogeneity, and believability. 
E) intangibility, simultaneity, heterogeneity, and credibility. 
A) intangibility, simultaneity, heterogeneity, and perishability. 
B) intangibility, simultaneity, heterogeneity, and collectivity. 
C) intangibility, simultaneity, heterogeneity, and connectivity. 
D) intangibility, simultaneity, heterogeneity, and believability. 
E) intangibility, simultaneity, heterogeneity, and credibility.

Question 20

Asians have the most favorable attitude toward Internet shopping.

Accepted Answer

A) True 
 B)False

Russian is one of the top four languages used on the internet.

Services can be protected through legal means such as patents.

Keyword search advertising allows the company to have a link to its competitors.

In international marketing, a website gives service marketers the ability to offer 24 hour service to customers worldwide.

According to the text, the ultimate success of an online campaign depends on the following factors except:

In Internet advertising, by clicking on the banner ad, users can be taken to the:

Keyword search advertising allows the company to have a link to its Web site when people are looking for _____ -related information.

Internet penetration in the developed world is over 98 percent of all households.

Arabic is one of the top four languages used on the internet.

In 2005, the worldwide Internet population surpassed 1 billion.

The internet offers advantages to international advertisers which include:

Although the Internet has become a global phenomenon, it first originated in (the):

Several e-commerce firms have developed their own payment systems.

eBay is only available in the US.

In Internet marketing, consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Goods and services with high local responsiveness and low global integration.

Services can be saved for later use.

Web sites enable companies to manage perishability.

Marketing of services differs from tangible goods in four areas:

Asians have the most favorable attitude toward Internet shopping.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

Exam 19: Global Marketing and the Internet

Russian is one of the top four languages used on the internet.

Services can be protected through legal means such as patents.

Keyword search advertising allows the company to have a link to its competitors.

In international marketing, a website gives service marketers the ability to offer 24 hour service to customers worldwide.

According to the text, the ultimate success of an online campaign depends on the following factors except:

In Internet advertising, by clicking on the banner ad, users can be taken to the:

Keyword search advertising allows the company to have a link to its Web site when people are looking for _____ -related information.

Internet penetration in the developed world is over 98 percent of all households.

Arabic is one of the top four languages used on the internet.

In 2005, the worldwide Internet population surpassed 1 billion.

The internet offers advantages to international advertisers which include:

Although the Internet has become a global phenomenon, it first originated in (the):

Several e-commerce firms have developed their own payment systems.

eBay is only available in the US.

In Internet marketing, consumers often are aware of low prices because of the availability of brand and pricing information.This is a result of:

Goods and services with high local responsiveness and low global integration.

Services can be saved for later use.

Web sites enable companies to manage perishability.

Marketing of services differs from tangible goods in four areas:

Asians have the most favorable attitude toward Internet shopping.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters