Exam 19: Global Marketing and the Internet

In global e-commerce, Web site localization services have created the need for more:

ICANN is a governmental agency.

According to the text, the web clearly provides a unique _____ and _____ channel to marketers across the globe.

Most governments are very enthusiastic about the internet and the opportunities that the digital industry offers.

Discuss some of the ramifications of the Internet for global marketing strategies.Also explain some of the challenges faced by international marketers in the areas of global branding and Internet-based new products.

Chinese is one of the top four languages used on the internet.

International marketers who plan on using the Web as an advertising tool should familiarize themselves with:

The International Telecommunications Union (ITU) describes broadband as affordable when the cost of access for a household is 15 percent or less of the average monthly income.

Online campaigns would work for _____.

In the Internet world, there are many unsolved issues.For example, e-commerce is global but the national laws are mostly _____.

Apple iTunes store charges more to UK customers than to EU customers.

For global marketers, the Web could affect the firm's high margins because of:

In international distribution, replacement effect can:

In international distribution, complementary effect can:

In China, e-tailers collected 80 percent of their revenue in cash in 2010.

With group buying online shoppers can buy a particular product or service at a heavily discounted price under the condition that a minimum number of buyers participate in the deal at the same time.

Household internet penetration in the developed world is not yet close to saturation.

At the core of any global Web marketing strategy is the conflict between local responsiveness and _____.

The country in this list with the highest penetration rate of Internet users is:

Internet penetration in the developing world is about one third of the population.