Exam 19: Global Marketing and the Internet

In some countries, customers might resent having the human element removed from the service encounter because of:

The group buying sector has been tarnished by horror stories of deals not being honored or merchants not getting paid.

In many industries, connectivity means that existing channels/distributors can be bypassed by connecting:

At the global level, a nongovernmental body has been established to resolve domain disputes.The name of this body is:

India Yahoo! is different from U.S.Yahoo! because:

Online campaigns would work for high-involvement goods whose buyers engage in product research and price comparisons.

Manufacturers who plan to add the internet to their existing international channels should be aware of two possibilities:

Group buying is typically used by large product-oriented brands and businesses.

The ultimate success of an online campaign hinges on four factors which include:

French is one of the top four languages used on the internet.

China's internet world is dominated by the so-called BAT, these companies are:

The United States has the highest penetration of internet users when measures as a percentage of the country's population.

Websites must often use different colors and symbols for different countries.

Consumer cocreation involves customers in value creation.

In international marketing, a website gives service marketers the ability to offer _____ hour service to customers worldwide.

For global marketers, the Web could affect the firm's high margins because of price transparency.

Services are generally produced before they are consumed.

More than 70 percent of Internet users now live outside of _____ speaking countries.

Success of an e-tailing model will depend on factors which include:

Due to its high population density, brick-and-mortar competitors have a cost advantage over internet businesses in Europe.