Question 1

Emotional appeals (e.g.lifestyle positioning) are usually difficult to translate into a universal theme.

Accepted Answer

A) True 
 B)False

Question 2

According to the "Best Countries Study," Switzerland is the best country overall.

Accepted Answer

A) True 
 B)False

Question 3

According to the "Best Countries Study," the United States is the best country overall.

Accepted Answer

A) True 
 B)False

Question 4

The lower the R2 value, the better the ability of the regression model to predict the data.

Accepted Answer

A) True 
 B)False

Question 5

GCCP stands for ______.

Accepted Answer

global con

Question 6

Data in the European market was gathered on the penetration of microwave ovens.The data collected consisted of three potential segmentation variables (income, participation of women in the labor force, and per-capita consumption of frozen foods).Which of the following methods would probably be used to obtain a picture of the segments for microwave usage?

Accepted Answer

A) the mean 
B) the median 
C) random block design analysis 
D) Latin square design analysis 
E) regression analysis 
A) the mean 
B) the median 
C) random block design analysis 
D) Latin square design analysis 
E) regression analysis

Question 7

According to the "Best Countries Study," Japan is the best country overall.

Accepted Answer

A) True 
 B)False

Question 8

_____ are not stable, since values typically change over time.

Accepted Answer

A) Value segments 
B) Political segments 
C) Economic segments 
D) International segments 
E) Global segments 
A) Value segments 
B) Political segments 
C) Economic segments 
D) International segments 
E) Global segments

Question 9

PPP is an acronym for:

Accepted Answer

A) people power parity. 
B) purchasing power parity. 
C) planning power parity. 
D) purpose power parity. 
E) positioning power parity. 
A) people power parity. 
B) purchasing power parity. 
C) planning power parity. 
D) purpose power parity. 
E) positioning power parity.

Question 10

Discuss the major reasons why international marketers implement international market segmentation.

Accepted Answer

There are six primary reasons why intern

Question 11

The "blue banana" ("banane bleue") refers to:

Accepted Answer

A) A chain of stores in French-speaking countries 
B) A new product category 
C) A difficult product to launch in new markets 
D) A blue curve of light revealed in satellite photos taken of the European continent at night 
A) A chain of stores in French-speaking countries 
B) A new product category 
C) A difficult product to launch in new markets 
D) A blue curve of light revealed in satellite photos taken of the European continent at night

Question 12

Many communities also thrive on a substantial gray sector, involving transactions that are outright illegal.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are shortcomings of standard "per capita income" segmentation processes except:

Accepted Answer

A) monetization of transactions within a country. 
B) reflecting the true buying power of a currency 
C) gray and black sectors of the economy being accounted for. 
D) income disparities. 
E) a huge middle class. 
A) monetization of transactions within a country. 
B) reflecting the true buying power of a currency 
C) gray and black sectors of the economy being accounted for. 
D) income disparities. 
E) a huge middle class.

Question 14

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation.List and briefly describe the properties that these segments should ideally possess.

Accepted Answer

a.Identifiable--the segments should be e

Question 15

Value-based segmentation schemes are not always _____.

Accepted Answer

A) profitable 
B) collectable 
C) actionable 
D) measurable 
E) none of the above 
A) profitable 
B) collectable 
C) actionable 
D) measurable 
E) none of the above

Question 16

FCCP stands for _____.

Accepted Answer

A) foreign consumer culture positioning 
B) fast consumer culture positioning 
C) financial consumer culture positioning 
D) French consumer culture positioning 
E) none of the above 
A) foreign consumer culture positioning 
B) fast consumer culture positioning 
C) financial consumer culture positioning 
D) French consumer culture positioning 
E) none of the above

Question 17

In emerging markets that are still in an early stage of economic development, a _____ approach might be more beneficial than _____.

Accepted Answer

A) GCCP; UCCP 
B) GCCP; NCCP 
C) GCCP; XCCP 
D) GCCP; LCCP 
E) none of the above 
A) GCCP; UCCP 
B) GCCP; NCCP 
C) GCCP; XCCP 
D) GCCP; LCCP 
E) none of the above

Question 18

LCCP is a positioning strategy.

Accepted Answer

A) True 
 B)False

Question 19

Market segmentation is a logical outgrowth of:

Accepted Answer

A) the demand function. 
B) the supply function. 
C) efficiency in inventory control. 
D) the marketing concept. 
E) the product life cycle. 
A) the demand function. 
B) the supply function. 
C) efficiency in inventory control. 
D) the marketing concept. 
E) the product life cycle.

Question 20

In developing countries, the youth are the fastest growing segment of the population.

Accepted Answer

A) True 
 B)False

Emotional appeals (e.g.lifestyle positioning) are usually difficult to translate into a universal theme.

According to the "Best Countries Study," Switzerland is the best country overall.

According to the "Best Countries Study," the United States is the best country overall.

The lower the R² value, the better the ability of the regression model to predict the data.

GCCP stands for ______.

According to the "Best Countries Study," Japan is the best country overall.

_____ are not stable, since values typically change over time.

PPP is an acronym for:

Discuss the major reasons why international marketers implement international market segmentation.

The "blue banana" ("banane bleue") refers to:

Many communities also thrive on a substantial gray sector, involving transactions that are outright illegal.

All of the following are shortcomings of standard "per capita income" segmentation processes except:

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation.List and briefly describe the properties that these segments should ideally possess.

Value-based segmentation schemes are not always _____.

FCCP stands for _____.

In emerging markets that are still in an early stage of economic development, a _ approach might be more beneficial than _.

LCCP is a positioning strategy.

Market segmentation is a logical outgrowth of:

In developing countries, the youth are the fastest growing segment of the population.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 7: Global Segmentation and Positioning

Emotional appeals (e.g.lifestyle positioning) are usually difficult to translate into a universal theme.

According to the "Best Countries Study," Switzerland is the best country overall.

According to the "Best Countries Study," the United States is the best country overall.

The lower the R2 value, the better the ability of the regression model to predict the data.

GCCP stands for ______.

According to the "Best Countries Study," Japan is the best country overall.

_____ are not stable, since values typically change over time.

PPP is an acronym for:

Discuss the major reasons why international marketers implement international market segmentation.

The "blue banana" ("banane bleue") refers to:

Many communities also thrive on a substantial gray sector, involving transactions that are outright illegal.

All of the following are shortcomings of standard "per capita income" segmentation processes except:

The requirements for effective market segmentation in a domestic marketing context also apply in international market segmentation.List and briefly describe the properties that these segments should ideally possess.

Value-based segmentation schemes are not always _____.

FCCP stands for _____.

In emerging markets that are still in an early stage of economic development, a _____ approach might be more beneficial than _____.

LCCP is a positioning strategy.

Market segmentation is a logical outgrowth of:

In developing countries, the youth are the fastest growing segment of the population.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

The lower the R² value, the better the ability of the regression model to predict the data.

In emerging markets that are still in an early stage of economic development, a _ approach might be more beneficial than _.