Exam 7: Global Segmentation and Positioning

An example of a brands that is mainstream in their home market but has a premium image in the international marketplace is _____

Global segments are also called _____ segments.

As a rule of thumb, a t value (in absolute value) larger than 2.0 would indicate a significant effect of the predictor variable on the response variable.

_____ publishes PPP statistics every year.

Sometimes local brands fight it out with global brands by using GCCP or LCCP.

Which of the following bases would probably be in use if a researcher were examining population size, age structure, urbanization degree, and ethnic composition?

A persistent problem faced by international marketers is how to strike the balance between standardization and customization.Using international marketing segmentation to shed some light on this issue would be an example of which of the following reasons why international marketers implement international market segmentation?

If target markets change their composition or behavior over time, marketing efforts devised for these targets are far more likely to succeed since they can track these changes.

One segment that marketers often overlook are the youth.

A firm's positioning strategy depends on the following factors except:

Sometimes local brands fight it out with global brands by using a _____ strategy.

Companies usually do a preliminary screening of countries before identifying attractive market opportunities for their product or service.In this screening, all countries being considered are divided into "go" or "no go" categories.

_____ sectors of the economy are transactions that arise outside the legitimate sector of a country's economy.

When marketers use a(n) _____ segment, they are seeking to accommodate the existence of substantial gaps in cross-country customer needs and preferences.

Environmental changes or shifting consumer preferences often force a firm to rethink its positioning strategy.