Question 1

_____ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

Accepted Answer

The answer of _____ is an umbrella term that embraces...

Question 2

Cathay Pacific (a Hong Kong based airline carrier) recently wanted to increase services to its Asian customers.It added a wide variety of Asian meals and entertainment and introduced a new advertising slogan "The Heart of Asia." This would be an example of which of the following reasons why international marketers implement international market segmentation?

Accepted Answer

A) country screening. 
B) government mandate. 
C) global market research. 
D) positioning strategy. 
E) entry decisions. 
A) country screening. 
B) government mandate. 
C) global market research. 
D) positioning strategy. 
E) entry decisions.

Question 3

_____ variables are among the most popular segmentation criteria.

Accepted Answer

The answer of _____ variables are among the most popular...

Question 4

GCCP stands for _____.

Accepted Answer

A) global consumer culture protocol 
B) global consumer culture positioning 
C) global consumer culture planning 
D) global consumer culture perception 
E) global consumer culture psychology 
A) global consumer culture protocol 
B) global consumer culture positioning 
C) global consumer culture planning 
D) global consumer culture perception 
E) global consumer culture psychology

Question 5

Another alternative to analyze buying power in a set of countries is via _____.

Accepted Answer

A) demographic strata analysis 
B) geographic strata analysis 
C) psychographic strata analysis 
D) socioeconomic strata analysis (SES) 
E) none of the above 
A) demographic strata analysis 
B) geographic strata analysis 
C) psychographic strata analysis 
D) socioeconomic strata analysis (SES) 
E) none of the above

Question 6

In China, Pizza Hut is positioned as a fine dining restaurant.

Accepted Answer

A) True 
 B)False

Question 7

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

Accepted Answer

A) True 
 B)False

Question 8

If the firm decides to opt for different segments on a country-by-country basis, the norm is to also _____ the positioning appeals.

Accepted Answer

A) externalize 
B) customize 
C) internalize 
D) globalize 
E) none of the above 
A) externalize 
B) customize 
C) internalize 
D) globalize 
E) none of the above

Question 9

For many years researchers and academics believed that lifestyle segmentation (which was often a very successful technique in a home country's domestic market) was a valid segmentation technique.However, recently doubts have been raised.Discuss the weaknesses of lifestyle based segmentation schemes.Think of applications when lifestyle segmentation might be the most appropriate.

Accepted Answer

Using this method, segmentation occurs o

Question 10

The Human Development Index is published by the _____.

Accepted Answer

A) United Nations 
B) World Bank 
C) IMF 
D) Asian Development Bank 
E) African Development Bank 
A) United Nations 
B) World Bank 
C) IMF 
D) Asian Development Bank 
E) African Development Bank

Question 11

Very rarely do _____ themes work globally.

Accepted Answer

A) positioning 
B) psychograhic 
C) demographic 
D) geographic 
E) segmentation 
A) positioning 
B) psychograhic 
C) demographic 
D) geographic 
E) segmentation

Question 12

If in exchange for a dental checkup, a television repairman fixes the dentist's TV set, it's an example of: _____.

Accepted Answer

gray secto

Question 13

Countries where a company has high competitive strength and high growth potential are called "Cash Cow Countries."

Accepted Answer

A) True 
 B)False

Question 14

A special case where universal positioning clearly makes sense is the _____.

Accepted Answer

A) regional citizen 
B) global citizen 
C) European citizen 
D) Asian citizen 
E) none of the above 
A) regional citizen 
B) global citizen 
C) European citizen 
D) Asian citizen 
E) none of the above

Question 15

One segment that marketers often overlook is pet owners.

Accepted Answer

A) True 
 B)False

Question 16

Many firms position a brand that is mainstream in its home market as a premium brand in their overseas markets, thereby targeting a narrower segment that is willing to pay a premium for imports.

Accepted Answer

A) True 
 B)False

Question 17

When only one segmentation variable is used, classifying countries in distinct groups is quite straightforward.

Accepted Answer

A) True 
 B)False

Question 18

GCCP stands for global consumer culture protocol.

Accepted Answer

A) True 
 B)False

Question 19

The _____ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

Accepted Answer

A) a value 
B) b value 
C) t value 
D) m value 
E) n value 
A) a value 
B) b value 
C) t value 
D) m value 
E) n value

Question 20

The first step in doing international market segmentation is deciding:

Accepted Answer

A) which criteria to use in the task. 
B) which criteria to fund. 
C) which customers must be evaluated. 
D) how best to spend research funds. 
E) none of the above. 
A) which criteria to use in the task. 
B) which criteria to fund. 
C) which customers must be evaluated. 
D) how best to spend research funds. 
E) none of the above.

_____ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

_____ variables are among the most popular segmentation criteria.

GCCP stands for _____.

Another alternative to analyze buying power in a set of countries is via _____.

In China, Pizza Hut is positioned as a fine dining restaurant.

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

If the firm decides to opt for different segments on a country-by-country basis, the norm is to also _____ the positioning appeals.

The Human Development Index is published by the _____.

Very rarely do _____ themes work globally.

If in exchange for a dental checkup, a television repairman fixes the dentist's TV set, it's an example of: _____.

Countries where a company has high competitive strength and high growth potential are called "Cash Cow Countries."

A special case where universal positioning clearly makes sense is the _____.

One segment that marketers often overlook is pet owners.

Many firms position a brand that is mainstream in its home market as a premium brand in their overseas markets, thereby targeting a narrower segment that is willing to pay a premium for imports.

When only one segmentation variable is used, classifying countries in distinct groups is quite straightforward.

GCCP stands for global consumer culture protocol.

The _____ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

The first step in doing international market segmentation is deciding:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 7: Global Segmentation and Positioning

_____ is an umbrella term that embraces a collection of statistical procedures for dividing objects into groups.

_____ variables are among the most popular segmentation criteria.

GCCP stands for _____.

Another alternative to analyze buying power in a set of countries is via _____.

In China, Pizza Hut is positioned as a fine dining restaurant.

The goal of market segmentation is to ensure profit for all product categories and promote customization to meet customer needs.

If the firm decides to opt for different segments on a country-by-country basis, the norm is to also _____ the positioning appeals.

The Human Development Index is published by the _____.

Very rarely do _____ themes work globally.

If in exchange for a dental checkup, a television repairman fixes the dentist's TV set, it's an example of: _____.

Countries where a company has high competitive strength and high growth potential are called "Cash Cow Countries."

A special case where universal positioning clearly makes sense is the _____.

One segment that marketers often overlook is pet owners.

Many firms position a brand that is mainstream in its home market as a premium brand in their overseas markets, thereby targeting a narrower segment that is willing to pay a premium for imports.

When only one segmentation variable is used, classifying countries in distinct groups is quite straightforward.

GCCP stands for global consumer culture protocol.

The _____ tells us whether or not predictor variable has a "significant" (statistically speaking) relationship with the dependent variable.

The first step in doing international market segmentation is deciding:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters