Exam 7: Global Segmentation and Positioning

_____ variables are among the most popular segmentation criteria:

With respect to properties that an international market segment should ideally possess, the _____ property is easily met for the target country when the researcher examines socioeconomic variables (such as per capita income).

A very common international segmentation procedure classifies prospect countries geographically on a _____ dimension or on a set of _____criteria.

_____ plays a major role in global marketing research.

The size of segments (in the international environment) based on cultural or lifestyle indicators are typically easy to gauge and to factor into overall planning.

Currency conversion using the official exchange rates provide an excellent basis for comparing buying power of different currencies.

GCCP is a positioning strategy.

When market analysts examine indicators and classify countries into consideration piles (based on some criteria) that are doing _____.

Consumer wealth or a country level of economic development has no impact on consumption patterns.

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient.One approach to reduce this problem is to narrow the list of those countries that might be examined by grouping prospective markets into _____ countries.

For two-stage international segmentation, the second step is macrosegmentation.

Countries where a company has high competitive strength and high growth potential are called "Wildcat Countries."

Lifestyle segmentation is popular in _____.

With respect to comparing country segmentation (classifying countries into groups), when only one segmentation tool is used, the researcher could:

FCCP is a positioning strategy.

Which of the following is not a property that segments ideally should possess?

In most instances, there is no mixture of universal, regional, and country-specific market segments.

For two-stage international segmentation, the first step is microsegmentation.

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

LCCP stands for _____.