Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

In the context of the Netflix case, _____ refers to an extremely large selection of content or products.

Netflix is now crunching and comparing user preferences across 75 nations, worldwide - a level of profile detail and user preferences that no one can come close to matching.

The business of streaming video is radically different from DVD-by-mail in several key ways, including content costs, content availability, revenue opportunities, rivals and their motivation.

Fixed costs vary according to production volume.

Netflix has used the long tail in the DVD-by-mail business to its advantage, crafting a business model that creates close ties with film studios. What do film studios stand to gain from taking advantage of the Netflix model targeted at increasing the firm's long-tail offerings?

What recognition has Netflix received from the rating agency ForeSee?

In addition to serving as CEO of Netflix, Reed Hastings has also served as _______________ for two other leading tech companies, Facebook and Microsoft.

Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.

Which of the following is true of Netflix?

The term _______________ refers to the rate at which customers leave a product or service.

The long tail is a phenomenon whereby firms can make money by:

The practice of windowing involves:

________________ refers to a ruling which states that a firm can distribute physical copies of legally acquired copyright-protected products. This enables services such as libraries and video rental, but this right does not apply to streaming digital copies.

The shift from atoms to bits does not stand to impact content creators, middlemen, and retailers.

Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's _____.

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

The marginal cost of digital goods is typically considered to be _____________

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Ownership of digital assets isn't always as it appears to consumers. Many Netflix original series like "House of Cards" are actually not own by Netflix, and other firms can license these titles, while Netflix may need to acquire additional rights to stream these titles overseas.