Exam 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

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_____ Law is said to be at play when the value of a product or service increases as its number of users expands.

(Multiple Choice)
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Cisco's acquisition of Pur Digital, makers of the Flip video camera line, was largely considered a flop because comparable technology soon became a feature in other popular consumer electronics products.

(True/False)
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More recently, Apple has leveraged its _____ platform as a distribution channel to launch a new subscription service. Just nine months after launching the Apple Music, the firm had attracted over 13 million paying subscribers to its streaming service..

(Short Answer)
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A trademark is the symbolic embodiment of all the information connected with a product or service of a firm.

(True/False)
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A salesperson's ability to effectively bargain with his/her consumers is called viral marketing.

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List the various components of a value chain and give a brief description of each of them.

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Which of the following is one of Porter's five forces?

(Multiple Choice)
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Time and technology can be enablers for competitive advantage. Explain this statement.

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The degree to which complete information is available is known as _____.

(Multiple Choice)
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How does FreshDirect leverage an imitation-resistant value chain to repel rivals?

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According to Porter, strategy is fundamentally about being _____.

(Multiple Choice)
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Which of the following is a source of bargaining power of buyers?

(Multiple Choice)
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_____ are products or services that are nearly identically offered from multiple vendors.

(Short Answer)
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Leveraging consumers to promote a product or service is known as _____.

(Multiple Choice)
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Consumers buying commodities are highly _____ since they have so many similar choices.

(Multiple Choice)
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A firm can benefit from high switching costs, even when rivals offer free products.

(True/False)
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Uber is an example of a business model that has strengthened the bargaining power of suppliers (cab drivers) with respect to middlemen who took a cut of their services (e.g. cab companies).

(True/False)
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A(n) _____ is the symbolic embodiment of all the information connected with a product or service.

(Multiple Choice)
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_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

(Short Answer)
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Which of the following represents one of the primary components of the value chain?

(Multiple Choice)
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