Exam 9: Social Computing

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Airport police dragged Dr. David Dao from a(n) ____ plane when he refused to give up his seat.

(Multiple Choice)
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________ advertising is a sales pitch that fits into the flow of information being shown.

(Multiple Choice)
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Two Coast Guard Academy cadets used social media to pinpoint the locations of people in need of help in the 2017 Hurricane Harvey disaster.

(True/False)
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Group buying on websites like Airbnb helps consumers get special deals.

(True/False)
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The best thing about blogs is that they accurately reflect the opinions of customers.

(True/False)
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What benefits of social commerce do you currently enjoy? As someone about to enter the marketplace, how can social computing impact your future job prospects? How do businesses benefit from using social commerce? What risks do all businesses encounter in this social networking world?

(Essay)
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________ provides a live notification when its customers are close to physical stores that sell its products. The company then uses Foursquare to send them coupons and discount information.

(Multiple Choice)
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________ feature remixable applications and data.

(Multiple Choice)
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A wiki is a website made up entirely of content posted by users.

(True/False)
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A(n) ___ is a website that takes different content from a number of other websites and mixes them together to create a new kind of content.

(Short Answer)
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Schneider Electric moved its business from Sprinklr to Salesforce because Salesforce was more flexible and allowed the company to quickly expand in India.

(True/False)
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On the web, the first peer-to-peer model was _________.

(Multiple Choice)
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Epinions is an example of ________ ratings and reviews.

(Multiple Choice)
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Job coaches recommend spending most of your time ________ to get a job.

(Multiple Choice)
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Collaborative consumption services help establish a more sustainable global environment.

(True/False)
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Organizations do NOT typically use wikis to _________.

(Multiple Choice)
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Social computing generates faster and cheaper results than traditional focus groups.

(True/False)
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A ___ is a result of a search in which a website algorithm guesses what a user would like to see based on information about that user.

(Short Answer)
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Banner Health uses natural-language recognition technology to analyze online comments on social media and then reroutes negative feedback into its call center. This service is performed by _______.

(Multiple Choice)
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________ is an example of a sponsored reviews website.

(Multiple Choice)
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