Exam 9: Social Computing

Collaborative consumption services offer employees many benefits including higher pay, more paid vacation, and flexible hours.

List and describe the eight Web 2.0 information technology tools. Discuss one way businesses can use each tool (reminder: you should have eight examples).

_______ is NOT a competitor of Sprinklr in the social media management marketspace.

________ marketing is word-of-mouth advertising.

Given the tips in the book, what is your strategy for using LinkedIn? Why do you think it is important to focus on these particular things?

________ advertises on Facebook by enabling consumers to populate a "shopping cart" based on what their friends think they would like.

In 2015, Snapchat entered a partnership with _______ to present live stories from selected games.

Mexicans used _______ heavily to recruit volunteers and communicate with people trapped in buildings in the 2017 earthquake.

________ is NOT a tool used by HR professionals.

Current Snapchat posts disappear after 10 seconds.

LinkedIn's main market is upper-level executives.

________ does NOT use a peer-to-peer business model.

________ is an example of microblogging.

________ uses Clarabridge text analytics software to analyze comments from its online notes, e-mails, receipt-based surveys, and social media.

Metacritic is an example of ________ ratings and reviews.

___ is an economic model based on sharing, swapping, trading, or renting products and services, enabling access over ownership.

Unlike the NFL and MLB, the NBA encourages sharing of game highlights and photos on social media sites like Vine.

For healthcare providers, it is best to respond to negative reviews as soon as possible with detailed information so that readers can verify the accuracy of the response.

Customers want to be heard and to know whether other customers agree with them, so retailers should allow customers to post reviews and ratings for the best social computing results.

Social computing improves customer service.