Exam 9: Social Computing

Users must have a Snapchat logon to use Snap Camera.

________ does not promote its use of filter bubbles.

Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand, facilitates more interactive social computing.

Businesses must respond to customers more quickly and appropriately than they did prior to social computing.

Social computing empowers customers and enables them to become business advocates and influencers.

___ refers to advertising formats that make use of the social context of the user viewing the ad.

________ are an example of harnessing collective intelligence.

United Airlines originally apologized only for the "overbook situation" that caused Dr. Dao physical harm. After two days, United Airlines changed its public responses due to ________.

Viral marketing lends itself especially well to social networking.

The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as ___.

________ deliver functionality as services rather than as packaged software.

________ helps stores like Gap promote the season's latest fashion collections.

Traditional focus groups foster closer customer relationships than social computing does.

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it.

PayPerPost is an example of ________ reviews.

Almost ________ of consumers are more likely to purchase from a site that offers ratings and reviews.

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.

Approximately ________ percent of consumers consult reviews before making an online purchase.

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Snapchat's Specs is a Google Glass competitor.