Question 1

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

Accepted Answer

A)  an art product 
B)  a reality-engineered product 
C)  a craft product 
D)  a trial product 
A)  an art product 
B)  a reality-engineered product 
C)  a craft product 
D)  a trial product A

Question 2

Differentiate between sacred consumption and profane consumption.

Accepted Answer

Sacred consumption occurs when consumers "set apart" objects and events from normal activities and treat them with respect. Profane consumption, in contrast, describes objects and events that are ordinary or everyday, they don't share the "specialness" of sacred ones.

Question 3

Through the process of ________, objects associated with sacred events or people become sacred in their own right.

Accepted Answer

A)  congregation 
B)  reciprocity 
C)  desacralization 
D)  contamination 
A)  congregation 
B)  reciprocity 
C)  desacralization 
D)  contamination D

Question 4

People occupy sacred time and space when they travel on vacation.

Accepted Answer

A) True 
 B)False

Question 5

Fashion refers to ________.

Accepted Answer

A)  a particular combination of attributes within style 
B)  the process of social diffusion by which style is adopted by consumers 
C)  being positively evaluated by some reference group 
D)  the norm 
A)  a particular combination of attributes within style 
B)  the process of social diffusion by which style is adopted by consumers 
C)  being positively evaluated by some reference group 
D)  the norm

Question 6

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

Accepted Answer

A)  Levi Strauss 
B)  Freud 
C)  Hofstede 
D)  Bettelheim 
A)  Levi Strauss 
B)  Freud 
C)  Hofstede 
D)  Bettelheim

Question 7

Grooming rituals express two kinds of binary opposition: private/public and ________.

Accepted Answer

A)  work/leisure 
B)  self/others 
C)  pride/modesty 
D)  innocence/experience 
A)  work/leisure 
B)  self/others 
C)  pride/modesty 
D)  innocence/experience

Question 8

When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________.

Accepted Answer

A)  sacralization 
B)  desacralization 
C)  defamation 
D)  objectification 
A)  sacralization 
B)  desacralization 
C)  defamation 
D)  objectification

Question 9

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

Accepted Answer

A)  norm 
B)  ritual 
C)  myth 
D)  more 
A)  norm 
B)  ritual 
C)  myth 
D)  more

Question 10

Romance novels often follow a cultural formula.

Accepted Answer

A) True 
 B)False

Question 11

Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.

Accepted Answer

A)  laggards 
B)  gatekeepers 
C)  early adopters 
D)  innovators 
A)  laggards 
B)  gatekeepers 
C)  early adopters 
D)  innovators

Question 12

Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text.

Accepted Answer

Co-optation occurs when cultural product

Question 13

________ is the way people maintain an orderly social life.

Accepted Answer

A)  Ecology 
B)  Lifestyle 
C)  Social structure 
D)  Ideology 
A)  Ecology 
B)  Lifestyle 
C)  Social structure 
D)  Ideology

Question 14

The systematic acquisition of a particular object or set of objects is called ________.

Accepted Answer

A)  prioritizing 
B)  hoarding 
C)  collecting 
D)  ritualizing 
A)  prioritizing 
B)  hoarding 
C)  collecting 
D)  ritualizing

Question 15

An interrelated function in culture that maintains social order because it authorizes a social cope for members of a culture to follow is called psychological.

Accepted Answer

A) True 
 B)False

Question 16

Casting directors, textbook authors, and retail buyers are all examples of formal gatekeepers in the culture production process.

Accepted Answer

A) True 
 B)False

Question 17

A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.

Accepted Answer

A) True 
 B)False

Question 18

Some people are offended when marketers refer to an event such as the Super Bowl as sacred. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

Accepted Answer

In marketing, an event, place, or person

Question 19

Anna's best friend, Aubrey, was getting married. Anna spent a lot of time thinking of the perfect gift and was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna she could never have a better friend. Reformulation best describes the gift-giving stage in this situation.

Accepted Answer

A) True 
 B)False

Question 20

________ usually dictate what is right and wrong, acceptable or unacceptable.

Accepted Answer

A)  Myths 
B)  Theories 
C)  Norms 
D)  Rituals 
A)  Myths 
B)  Theories 
C)  Norms 
D)  Rituals

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

Differentiate between sacred consumption and profane consumption.

Through the process of ________, objects associated with sacred events or people become sacred in their own right.

People occupy sacred time and space when they travel on vacation.

Fashion refers to ________.

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

Grooming rituals express two kinds of binary opposition: private/public and ________.

When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________.

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

Romance novels often follow a cultural formula.

Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.

Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text.

________ is the way people maintain an orderly social life.

The systematic acquisition of a particular object or set of objects is called ________.

An interrelated function in culture that maintains social order because it authorizes a social cope for members of a culture to follow is called psychological.

Casting directors, textbook authors, and retail buyers are all examples of formal gatekeepers in the culture production process.

A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.

Some people are offended when marketers refer to an event such as the Super Bowl as sacred. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

________ usually dictate what is right and wrong, acceptable or unacceptable.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Filters

Exam 14: Culture

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

Differentiate between sacred consumption and profane consumption.

Through the process of ________, objects associated with sacred events or people become sacred in their own right.

People occupy sacred time and space when they travel on vacation.

Fashion refers to ________.

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

Grooming rituals express two kinds of binary opposition: private/public and ________.

When a sacred item or symbol is removed from its special place or is duplicated in mass quantities, then it becomes profane as a result of ________.

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.

Romance novels often follow a cultural formula.

Movie and restaurant reviewers, magazine editors, retail buyers and DJ's are considered ________ because they filter information.

Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text.

________ is the way people maintain an orderly social life.

The systematic acquisition of a particular object or set of objects is called ________.

An interrelated function in culture that maintains social order because it authorizes a social cope for members of a culture to follow is called psychological.

Casting directors, textbook authors, and retail buyers are all examples of formal gatekeepers in the culture production process.

A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.

Some people are offended when marketers refer to an event such as the Super Bowl as sacred. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

________ usually dictate what is right and wrong, acceptable or unacceptable.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Filters