Question 1

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

Accepted Answer

A) True 
 B)False  False

Question 2

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

Accepted Answer

It is a matter of atmospherics. The casino is designed to attract all the senses of a gambler and to eliminate outside distractions. The low ceilings draw the customers' attention to the gambling floor and make the casino appear to be larger than it really is. There are no windows or clocks to remind the gambler of an outside world. The aisles are not straight, so the gambler must pass gambling machines and games on his or her way to any other location.

Question 3

Time poverty seems to be more a problem of perception than of fact.

Accepted Answer

A) True 
 B)False  True

Question 4

Allison Chewie felt she was always pressed for time; she was feeling ________.

Accepted Answer

A)  time pressure 
B)  time poverty 
C)  psychological time 
D)  social time 
A)  time pressure 
B)  time poverty 
C)  psychological time 
D)  social time

Question 5

A garage sale is an example of what is called ________.

Accepted Answer

A)  the profit motive 
B)  renewing 
C)  casting away 
D)  lateral cycling 
A)  the profit motive 
B)  renewing 
C)  casting away 
D)  lateral cycling

Question 6

When a retail customer experiences a sudden, irresistable urge she simply can't resist, the customer is experiencing impulse buying.

Accepted Answer

A) True 
 B)False

Question 7

The personality of a retail store is also called ________.

Accepted Answer

A)  store image 
B)  retail theming 
C)  store theming 
D)  store layout 
A)  store image 
B)  retail theming 
C)  store theming 
D)  store layout

Question 8

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

Accepted Answer

A) True 
 B)False

Question 9

Time poverty is creating opportunities for many new products that allow people to multitask.

Accepted Answer

A) True 
 B)False

Question 10

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Accepted Answer

A)  Pretailing 
B)  Atmospherics 
C)  Marketing-landscaping 
D)  Store image 
A)  Pretailing 
B)  Atmospherics 
C)  Marketing-landscaping 
D)  Store image

Question 11

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

Accepted Answer

A) True 
 B)False

Question 12

A retailer using a marketplace theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

Accepted Answer

A) True 
 B)False

Question 13

A typical antecedent state is product disposal.

Accepted Answer

A) True 
 B)False

Question 14

A pop-up store is purposefully designed to come and go very rapidly.

Accepted Answer

A) True 
 B)False

Question 15

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

Accepted Answer

A)  time pressure 
B)  sales interactions 
C)  product disposal 
D)  point-of-purchase stimuli 
A)  time pressure 
B)  sales interactions 
C)  product disposal 
D)  point-of-purchase stimuli

Question 16

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme.

Accepted Answer

A)  marketscape 
B)  cyberspace 
C)  mindscape 
D)  landscape 
A)  marketscape 
B)  cyberspace 
C)  mindscape 
D)  landscape

Question 17

The thrill of the hunt is considered a hedonic shopping motive.

Accepted Answer

A) True 
 B)False

Question 18

A temporal factor is one that reflects sense of time.

Accepted Answer

A) True 
 B)False

Question 19

Ecommerce is a term that shows that many consumers want to squeeze more value out of their possessions by selling or trading them.

Accepted Answer

A) True 
 B)False

Question 20

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Accepted Answer

A)  post-purchase process 
B)  purchase process 
C)  consumption situation 
D)  psychological situation 
A)  post-purchase process 
B)  purchase process 
C)  consumption situation 
D)  psychological situation

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

Time poverty seems to be more a problem of perception than of fact.

Allison Chewie felt she was always pressed for time; she was feeling ________.

A garage sale is an example of what is called ________.

When a retail customer experiences a sudden, irresistable urge she simply can't resist, the customer is experiencing impulse buying.

The personality of a retail store is also called ________.

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

Time poverty is creating opportunities for many new products that allow people to multitask.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

A retailer using a marketplace theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

A typical antecedent state is product disposal.

A pop-up store is purposefully designed to come and go very rapidly.

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

The thrill of the hunt is considered a hedonic shopping motive.

A temporal factor is one that reflects sense of time.

Ecommerce is a term that shows that many consumers want to squeeze more value out of their possessions by selling or trading them.

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 10: Buying, Using, and Disposing

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

Time poverty seems to be more a problem of perception than of fact.

Allison Chewie felt she was always pressed for time; she was feeling ________.

A garage sale is an example of what is called ________.

When a retail customer experiences a sudden, irresistable urge she simply can't resist, the customer is experiencing impulse buying.

The personality of a retail store is also called ________.

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

Time poverty is creating opportunities for many new products that allow people to multitask.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

A retailer using a marketplace theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

A typical antecedent state is product disposal.

A pop-up store is purposefully designed to come and go very rapidly.

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

The thrill of the hunt is considered a hedonic shopping motive.

A temporal factor is one that reflects sense of time.

Ecommerce is a term that shows that many consumers want to squeeze more value out of their possessions by selling or trading them.

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters