Question 1

________ derives from the knowledge that a consumer possesses about a content area.

Accepted Answer

A)  Expert power 
B)  Coercive power 
C)  Reward power 
D)  Referent power 
A)  Expert power 
B)  Coercive power 
C)  Reward power 
D)  Referent power A

Question 2

________ is a frenzied, guilt-ridden compromise between conflicting cultural ideals of motherhood and professionalism.

Accepted Answer

A)  The kin-network system 
B)  Dad advertising 
C)  Home shopping 
D)  The juggling lifestyle 
A)  The kin-network system 
B)  Dad advertising 
C)  Home shopping 
D)  The juggling lifestyle D

Question 3

A reason why consumers conform is ________.

Accepted Answer

A)  cultural pressures 
B)  fear of deviance 
C)  commitment 
D)  all of the above 
A)  cultural pressures 
B)  fear of deviance 
C)  commitment 
D)  all of the above D

Question 4

Most cultures in the world encourage the same degree of conformity.

Accepted Answer

A) True 
 B)False

Question 5

The importance of weak ties in a social system is demonstrated by their ________.

Accepted Answer

A)  bridging function 
B)  social contagion 
C)  momentum effect 
D)  diffusion responsibility 
A)  bridging function 
B)  social contagion 
C)  momentum effect 
D)  diffusion responsibility

Question 6

Most opinion leaders are celebrities rather than everyday consumers.

Accepted Answer

A) True 
 B)False

Question 7

Home shopping parties may activate ________, in which the individual at the party may get so caught up in the party spirit that he or she orders products that would normally not be purchased.

Accepted Answer

A)  deindividuation 
B)  homophily 
C)  surrogate shift 
D)  principle of least interest 
A)  deindividuation 
B)  homophily 
C)  surrogate shift 
D)  principle of least interest

Question 8

A membership reference group consists of people we actually know. In contrast although we don't know those in an aspirational reference group, we admire them anyway.

Accepted Answer

A) True 
 B)False

Question 9

The influence of others' opinions is at times more powerful than one's own perceptions.

Accepted Answer

A) True 
 B)False

Question 10

A set of socially relevant nodes connected by one or more relations is called a social ________.

Accepted Answer

A)  graph 
B)  network 
C)  message 
D)  group 
A)  graph 
B)  network 
C)  message 
D)  group

Question 11

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Accepted Answer

A)  innovative communicator 
B)  surrogate consumer 
C)  opinion seeker 
D)  key informant 
A)  innovative communicator 
B)  surrogate consumer 
C)  opinion seeker 
D)  key informant

Question 12

Which buying decision situation has the highest level of risk and the most buyers involved in the process?

Accepted Answer

A)  new task 
B)  straight rebuy 
C)  modified rebuy 
D)  innovative rebuy 
A)  new task 
B)  straight rebuy 
C)  modified rebuy 
D)  innovative rebuy

Question 13

What is social loafing? What are some of the techniques that can be used to reduce it?

Accepted Answer

Social loafing happens when we don't dev

Question 14

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Accepted Answer

A)  membership 
B)  aspirational 
C)  coercive 
D)  normative 
A)  membership 
B)  aspirational 
C)  coercive 
D)  normative

Question 15

Special military groups like Navy Seals require conformity to an extreme level. This is created by establishing an extreme fear of deviance.

Accepted Answer

A) True 
 B)False

Question 16

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

Accepted Answer

A)  legitimate power 
B)  referent power 
C)  expert power 
D)  reward power 
A)  legitimate power 
B)  referent power 
C)  expert power 
D)  reward power

Question 17

Duane and Kenneth are both active members of LinkedIn, a professional networking Web site. They follow and post to discussion boards, connect with colleagues, and frequently update their profiles. In networking terms, Duane and Kenneth are both nodes.

Accepted Answer

A) True 
 B)False

Question 18

Two factors determine how a couple spends time and money. One of these factors is whether the couple has children. What is the other factor?

Accepted Answer

A)  whether the woman works 
B)  whether they have jobs that require extensive travel 
C)  whether they have extended family members living with them 
D)  whether they live in an urban or suburban setting 
A)  whether the woman works 
B)  whether they have jobs that require extensive travel 
C)  whether they have extended family members living with them 
D)  whether they live in an urban or suburban setting

Question 19

A membership reference group comprises idealized figures such as successful business people, athletes, or performers.

Accepted Answer

A) True 
 B)False

Question 20

Explain the social identity theory.

Accepted Answer

The social identity theory argues that e

________ derives from the knowledge that a consumer possesses about a content area.

________ is a frenzied, guilt-ridden compromise between conflicting cultural ideals of motherhood and professionalism.

A reason why consumers conform is ________.

Most cultures in the world encourage the same degree of conformity.

The importance of weak ties in a social system is demonstrated by their ________.

Most opinion leaders are celebrities rather than everyday consumers.

Home shopping parties may activate ________, in which the individual at the party may get so caught up in the party spirit that he or she orders products that would normally not be purchased.

A membership reference group consists of people we actually know. In contrast although we don't know those in an aspirational reference group, we admire them anyway.

The influence of others' opinions is at times more powerful than one's own perceptions.

A set of socially relevant nodes connected by one or more relations is called a social ________.

Which buying decision situation has the highest level of risk and the most buyers involved in the process?

What is social loafing? What are some of the techniques that can be used to reduce it?

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Special military groups like Navy Seals require conformity to an extreme level. This is created by establishing an extreme fear of deviance.

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

Duane and Kenneth are both active members of LinkedIn, a professional networking Web site. They follow and post to discussion boards, connect with colleagues, and frequently update their profiles. In networking terms, Duane and Kenneth are both nodes.

Two factors determine how a couple spends time and money. One of these factors is whether the couple has children. What is the other factor?

A membership reference group comprises idealized figures such as successful business people, athletes, or performers.

Explain the social identity theory.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters

Exam 11: Groups and Social Media

________ derives from the knowledge that a consumer possesses about a content area.

________ is a frenzied, guilt-ridden compromise between conflicting cultural ideals of motherhood and professionalism.

A reason why consumers conform is ________.

Most cultures in the world encourage the same degree of conformity.

The importance of weak ties in a social system is demonstrated by their ________.

Most opinion leaders are celebrities rather than everyday consumers.

Home shopping parties may activate ________, in which the individual at the party may get so caught up in the party spirit that he or she orders products that would normally not be purchased.

A membership reference group consists of people we actually know. In contrast although we don't know those in an aspirational reference group, we admire them anyway.

The influence of others' opinions is at times more powerful than one's own perceptions.

A set of socially relevant nodes connected by one or more relations is called a social ________.

Which buying decision situation has the highest level of risk and the most buyers involved in the process?

What is social loafing? What are some of the techniques that can be used to reduce it?

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Special military groups like Navy Seals require conformity to an extreme level. This is created by establishing an extreme fear of deviance.

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

Duane and Kenneth are both active members of LinkedIn, a professional networking Web site. They follow and post to discussion boards, connect with colleagues, and frequently update their profiles. In networking terms, Duane and Kenneth are both nodes.

Two factors determine how a couple spends time and money. One of these factors is whether the couple has children. What is the other factor?

A membership reference group comprises idealized figures such as successful business people, athletes, or performers.

Explain the social identity theory.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters