Question 1

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

Accepted Answer

A)  looking-glass self 
B)  body image 
C)  actual self 
D)  ideal self 
A)  looking-glass self 
B)  body image 
C)  actual self 
D)  ideal self B

Question 2

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each. Which of these purposes do you think is most important to marketers? Explain.

Accepted Answer

a. To separate group members from nonmembers. In our society, teens go out of their way to separate themselves from adults by selecting unique hair and clothing styles.
b. To place the individual in the social organization. These are the rites of passage.
c. To place the person in a gender category. Women using lip stick to enhance femininity.
d. To enhance sex-role identification. Women wearing high heels.
e. To indicate desired social conduct. Muslim women wearing veils for modesty and attention to religious teachings.
f. To indicate high status or rank. Wearing headdresses in tribes.
g. To provide a sense of security. Carrying a lucky charm.

Question 3

________ is where a person derives his or her identity in large measure from a social group.

Accepted Answer

A)  Self Concept 
B)  Self Esteem 
C)  Looking-glass self 
D)  Collective self 
A)  Self Concept 
B)  Self Esteem 
C)  Looking-glass self 
D)  Collective self D

Question 4

In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery. If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state.

Accepted Answer

A) True 
 B)False

Question 5

What is a self-fulfilling prophecy? Provide an example as illustration.

Accepted Answer

A self-fulfilling pr

Question 6

A person's feelings about his or her body can be described in terms of body image.

Accepted Answer

A) True 
 B)False

Question 7

Every time Tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self.

Accepted Answer

A) True 
 B)False

Question 8

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

Accepted Answer

A)  ideal self 
B)  actual self 
C)  looking-glass self 
D)  collective self 
A)  ideal self 
B)  actual self 
C)  looking-glass self 
D)  collective self

Question 9

The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for products that use professional models.

Accepted Answer

A) True 
 B)False

Question 10

There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.

Accepted Answer

A)  identity marketing 
B)  market targeting 
C)  compensatory consumption 
D)  extended self 
A)  identity marketing 
B)  market targeting 
C)  compensatory consumption 
D)  extended self

Question 11

________ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities.

Accepted Answer

A)  Halo effect 
B)  Self-concept 
C)  Impression management 
D)  Self-extension 
A)  Halo effect 
B)  Self-concept 
C)  Impression management 
D)  Self-extension

Question 12

If a person's identity is derived in large measure from his or her social group, this is called ________.

Accepted Answer

A)  the inner self 
B)  the occupational self 
C)  the collective self 
D)  the dynamic self 
A)  the inner self 
B)  the occupational self 
C)  the collective self 
D)  the dynamic self

Question 13

"Maleness-femaleness" and "masculinity and femininity" -do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.

Accepted Answer

The issue is gender versus sexuality. Ge

Question 14

Explain how the concept of self-esteem is used in advertising.

Accepted Answer

Self-esteem refers to the positivity of

Question 15

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

Accepted Answer

A)  extended 
B)  actual 
C)  social 
D)  looking-glass 
A)  extended 
B)  actual 
C)  social 
D)  looking-glass

Question 16

Explain the term "body image."

Accepted Answer

Body image refers to

Question 17

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

Accepted Answer

A)  have low self-image 
B)  have multiple selves 
C)  are not confident with their real selves 
D)  prefer their ideal selves 
A)  have low self-image 
B)  have multiple selves 
C)  are not confident with their real selves 
D)  prefer their ideal selves

Question 18

A person's conception of how he/she would like to be is called ________.

Accepted Answer

A)  self-image 
B)  ideal self 
C)  self-concept 
D)  self-esteem 
A)  self-image 
B)  ideal self 
C)  self-concept 
D)  self-esteem

Question 19

"Casual Friday" in American workplaces encourages the expression of a person's ________.

Accepted Answer

A)  virtual self 
B)  dual self 
C)  cultural self 
D)  unique self 
A)  virtual self 
B)  dual self 
C)  cultural self 
D)  unique self

Question 20

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Accepted Answer

A)  ideal self 
B)  inner self 
C)  actual self 
D)  outer self 
A)  ideal self 
B)  inner self 
C)  actual self 
D)  outer self

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each. Which of these purposes do you think is most important to marketers? Explain.

________ is where a person derives his or her identity in large measure from a social group.

In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery. If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state.

What is a self-fulfilling prophecy? Provide an example as illustration.

A person's feelings about his or her body can be described in terms of body image.

Every time Tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self.

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for products that use professional models.

There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.

________ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities.

If a person's identity is derived in large measure from his or her social group, this is called ________.

"Maleness-femaleness" and "masculinity and femininity" -do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.

Explain how the concept of self-esteem is used in advertising.

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

Explain the term "body image."

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

A person's conception of how he/she would like to be is called ________.

"Casual Friday" in American workplaces encourages the expression of a person's ________.

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 6: The Self: Mind, Gender, and Body

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each. Which of these purposes do you think is most important to marketers? Explain.

________ is where a person derives his or her identity in large measure from a social group.

In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery. If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state.

What is a self-fulfilling prophecy? Provide an example as illustration.

A person's feelings about his or her body can be described in terms of body image.

Every time Tim goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self.

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for products that use professional models.

There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the ________.

________ summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities.

If a person's identity is derived in large measure from his or her social group, this is called ________.

"Maleness-femaleness" and "masculinity and femininity" -do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.

Explain how the concept of self-esteem is used in advertising.

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

Explain the term "body image."

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

A person's conception of how he/she would like to be is called ________.

"Casual Friday" in American workplaces encourages the expression of a person's ________.

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters