Exam 7: Personality, Lifestyles, and Values

Hannah was embarrassed when her friends teased her about the bright colors of her dress on Friday night. She tried to tell her friends that she really is quite introverted and shy. Her friends observed that Hannah does not appear shy when she is out on a weekend evening. Which of the following statements is most applicable in understanding Hannah's personality?

Our culture's current fascination with novels and movies such as the Harry Potter Series and The Lord of the Rings, in which the magician and the patriarch triumph over the sorcerer and the dictator, emphasizes the importance of ________.

Jeffrey Quills is seen by his friends as a somewhat strange person. At times he is lovable, warm, and friendly. At other times he can be mean-spirited, uncaring, and hostile to all who know him. Which of the following general statements about personality most closely matches what friends observe about Jeffrey?

________ are universally recognized ideas and behavioral patterns.

Karen Horney, a psychotherapist, described people who move toward each other as aggressive.

An advertisement emphasizes that if a consumer uses a certain deodorant, he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?

________ is/are a norm that controls basic behaviors such as who does household chores.

Explain the Freudian system of personality as it might apply to the behavior of a consumer.

The reality principle, according to Freudian psychology, is behavior guided by the primary desire to maximize pleasure and avoid pain.

Match.com and eharmony.com measure identifiable personal characteristics called ________.

Marketing research has indicated that consumers have difficulty assigning personality qualities to most everyday, functional products.

Sony offers a five-year warranty and a free customer hot line. Based on this action, consumers will most likely infer the brand personality traits of familiarity and sophistication.

The Myers-Briggs Type Indicator is based on the work of ________.

List the various ways that psychographic segmentation can be used.

Most Freudian applications in marketing relate to the product's supposed ________.

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

The process of learning the beliefs and behaviors endorsed by one's own culture is known as:

Explain Karen Horney's personality theory.

When companies team up and promote two or more items this is called product complementary.

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.