Exam 12: Sampling Designs and Sampling Procedures

Sampling frames are consistent available around the world.

If Northwest Airlines selects randomly a set of 40 flights on a given day, and then selects randomly a group of ten passengers on each of these flights to participate in an in-flight survey, the passengers are best referred to as a ____.

The difference between the sample result and the result of an accurate census is called ____.

When a sample is drawn using combination of two or more probability sampling techniques, a(n) ____________________ sample is being drawn.

The most popular type of cluster sample is the area sample.

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.

Multistage samples are frequently used due to their low cost.

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale. This is a ____.

In which type of sampling does every element in the population have a known, nonzero probability of selection?

Judgment sampling is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.

All of the retail stores nationwide of Sears Roebuck and Co. form the ____________________ of Sears' stores.

When a researcher conducts personal interviews with 100 percent of the salespeople within his organization, the researcher is using a(n) ____________________.

Which statement comparing quota sampling with probability sampling is true?

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called ____.

A unit that is selected in the first stage of a multi-stage sampling procedure is called the ____________________.

____________________ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented to the extent that the investigator desires.

Which technique uses nonprobability sampling, in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

If individuals do not opt in to receive e-mail from a particular organization, they may consider unsolicited survey requests to be spam.

Writing the names of the students in a class on separate sheets of paper, shuffling the papers thoroughly, and then drawing five names "out of a hat," is a type of ____________________ sample.

Simple random sampling ensures that each element in the population will have an equal chance of being included in the sample.