Exam 12: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design74 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
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Trickle-down sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.
(True/False)
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Which type of nonprobability sampling technique is used in the Consumer Price Index?
(Multiple Choice)
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Compare and contrast random sampling and systematic (nonsampling) errors.
(Essay)
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When some elements of the target population are omitted from the list of elements, ____________________ error may occur.
(Short Answer)
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In which type of sampling is a subsample drawn using simple random sampling within each stratum?
(Multiple Choice)
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When a telephone book database is re-arranged so that it is organized by phone number instead of by last name, a ____________________ directory has been created.
(Short Answer)
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A reverse telephone directory provides the same information contained in a telephone directory, but in a different format.
(True/False)
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A(n) ____________________ is a subset of some larger population that is measured or observed in some way to infer what the entire population is like.
(Short Answer)
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When a local television station sends a crew to interview joggers in the city park on a beautiful spring day, what type of sample is being used?
(Multiple Choice)
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All of the following are stages in the selection of a sample EXCEPT to ____.
(Multiple Choice)
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A canvas is an investigation of all the individual elements that make up the population.
(True/False)
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The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ____________________ error.
(Short Answer)
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