Exam 10: Measurement and Attitude Scaling

A measuring instrument is valid when the results can be repeated at subsequent measurements of the concept.

A respondent is given a list of four local shopping malls and asked to put them in order, from the one he most likes to shop at to the one he least likes to shop at. This is a(n) ____ task.

Compare and contrast the four different levels of scale measurement.

A generalized idea that represents something of meaning is called a(n) ____________________.

When respondents are asked to divide up a fixed number of points to indicate the relative importance of features on a new car, a(n) ____________________ scale is being used.

A(n) ____________________ scale measures attitudes by using seven-point rating scales that are anchored at either end by polar opposite adjectives.

In ratio scales, the location of the zero point is arbitrary.

Which of the following refers to concepts measured with multiple variables?

Coefficient beta is the most commonly applied estimate of a composite scale's reliability.

A researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions. What type of reliability is being assessed?

____ is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

____ definitions translate conceptual definitions into measurement scales.

An enduring disposition to respond consistently to an aspect of the world is called a(n) ____________________.

Discriminant validity is another way of expressing internal consistency.

The component of attitude that represents the action associated with a certain type of attitude is the ____________________ component.

A(n) ____________________ scale has an absolute zero point.

A balanced rating scale has a neutral point, or point of indifference, at the center of the scale.

If researcher wish to compare six brands of HDTVs on the basis of quality, how many paired comparisons will be necessary?

"Money" provides a ratio scale.

A fixed-alternative rating scale with an equal number of both positive and negative categories and a neutral point in the middle of the scale is called a(n) ____________________ scale.