Exam 10: Measurement and Attitude Scaling

The Fahrenheit temperature scale is a ratio scale.

A measurement scale in which respondents are asked to rank items based on their preferences is called a nominal scale.

Continuous measures are those assigning values anywhere along some scale range in a place that corresponds to the intensity of some concept.

____________________ validity represents the uniqueness or distinctiveness of a measure.

A scale can be thought of as a generalized idea that represents something of meaning.

Which type of scale is regarded as the highest form of measurement?

Which of the following is a discrete measure?

Which type of validity is another way of expressing internal consistency?

Measures that can take on only one of a finite number of values are called ____.

A construct is a latent concept that is measured with a single variable.

Correspondence analysis is the process of identifying scale devices that correspond to properties of a concept involved in a research process.

The process involving identifying scales that correspond to properties of a concept is called ____________________.

A researcher is measuring consumers' attitudes toward product placement in movies using five attitude items. She created a scale by simply adding up the responses to each item making up the composite measure. This composite measure is called a(n) ____.

A person's weight is best described as being measured on a(n) ____ scale.

Concrete measures are those that take on only one of a finite number of values.