Question 1

Codes of conduct (ethics) are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour.

Accepted Answer

A) True 
 B)False

Question 2

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Accepted Answer

A) True 
 B)False

Question 3

Green marketing refers to the packaging of products in green containers that blend in with the environment.

Accepted Answer

A) True 
 B)False

Question 4

If other persons within an organisation approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Accepted Answer

A) True 
 B)False

Question 5

Products that may do harm to the natural environment are inconsistent with:

Accepted Answer

A)  green marketing. 
B)  the marketing concept. 
C)  consumerism. 
D)  strategic philanthropy. 
E)  the marketing mix. 
A)  green marketing. 
B)  the marketing concept. 
C)  consumerism. 
D)  strategic philanthropy. 
E)  the marketing mix.

Question 6

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as:

Accepted Answer

A)  economic responsibility. 
B)  social responsibility. 
C)  ethical marketing. 
D)  cause-related marketing. 
E)  corporate benevolence. 
A)  economic responsibility. 
B)  social responsibility. 
C)  ethical marketing. 
D)  cause-related marketing. 
E)  corporate benevolence.

Question 7

Ethical choices in business situations are most often made:

Accepted Answer

A)  by top managers. 
B)  by front-line employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family, friends, and coworkers. 
E)  individually. 
A)  by top managers. 
B)  by front-line employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family, friends, and coworkers. 
E)  individually.

Question 8

Who should be responsible for promoting ethical standards within an organisation?

Accepted Answer

To promote socially responsible and ethi

Question 9

Which of the following is not a dimension of social responsibility and marketing citizenship?

Accepted Answer

A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic 
A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic

Question 10

Define green marketing, and explain why it is difficult to implement.

Accepted Answer

Green marketing is the specific developm

Question 11

Marketing citizenship refers to an organisation's obligation to maximise its positive impact and minimise its negative impact on society.

Accepted Answer

A) True 
 B)False

Question 12

Consumerism is:

Accepted Answer

A)  the efforts of independent individuals, groups, and organisations to protect the rights of consumers. 
B)  A European convention. 
C)  marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D)  the right to be informed. 
E)  the specific development, pricing, promotion, and distribution of products that do not harm the environment. 
A)  the efforts of independent individuals, groups, and organisations to protect the rights of consumers. 
B)  A European convention. 
C)  marketers' efforts to contribute to the satisfaction and growth of the communities in which they operate. 
D)  the right to be informed. 
E)  the specific development, pricing, promotion, and distribution of products that do not harm the environment.

Question 13

Give company specific examples of an ethical issue and explore how they impacts on the marketing mix of an organisation.

Accepted Answer

An ethical issue is an identifiable prob

Question 14

Which of the following statements about social responsibility is correct?

Accepted Answer

A)  Social responsibility dimensions do not include philanthropic concerns. 
B)  Social responsibility does not deal with the total effect of all marketing decisions on society. 
C)  Social responsibility refers to a company's obligation to maximise its positive impact and minimise its negative impact on society. 
D)  Social responsibility dimensions do not include economic concerns. 
E)  Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders. 
A)  Social responsibility dimensions do not include philanthropic concerns. 
B)  Social responsibility does not deal with the total effect of all marketing decisions on society. 
C)  Social responsibility refers to a company's obligation to maximise its positive impact and minimise its negative impact on society. 
D)  Social responsibility dimensions do not include economic concerns. 
E)  Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

Question 15

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Accepted Answer

A) True 
 B)False

Question 16

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

Accepted Answer

A) True 
 B)False

Question 17

The more a person is exposed to unethical activity in the organisational environment, the more likely it is that he or she will behave unethically.

Accepted Answer

A) True 
 B)False

Question 18

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

Accepted Answer

A) True 
 B)False

Question 19

It is easy to distinguish between legal and ethical issues.

Accepted Answer

A) True 
 B)False

Question 20

How useful are codes of conduct in encouraging ethical behaviour in an organisation?

Accepted Answer

Without compliance programmes, and unifo

Codes of conduct (ethics) are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour.

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Green marketing refers to the packaging of products in green containers that blend in with the environment.

If other persons within an organisation approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Products that may do harm to the natural environment are inconsistent with:

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as:

Ethical choices in business situations are most often made:

Who should be responsible for promoting ethical standards within an organisation?

Which of the following is not a dimension of social responsibility and marketing citizenship?

Define green marketing, and explain why it is difficult to implement.

Marketing citizenship refers to an organisation's obligation to maximise its positive impact and minimise its negative impact on society.

Consumerism is:

Give company specific examples of an ethical issue and explore how they impacts on the marketing mix of an organisation.

Which of the following statements about social responsibility is correct?

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

The more a person is exposed to unethical activity in the organisational environment, the more likely it is that he or she will behave unethically.

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

It is easy to distinguish between legal and ethical issues.

How useful are codes of conduct in encouraging ethical behaviour in an organisation?

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters

Exam 2: Responsible Business

Codes of conduct (ethics) are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour.

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Green marketing refers to the packaging of products in green containers that blend in with the environment.

If other persons within an organisation approve of an activity and the activity is legal but not customary in the industry, the activity is probably both ethical and socially responsible.

Products that may do harm to the natural environment are inconsistent with:

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as:

Ethical choices in business situations are most often made:

Who should be responsible for promoting ethical standards within an organisation?

Which of the following is not a dimension of social responsibility and marketing citizenship?

Define green marketing, and explain why it is difficult to implement.

Marketing citizenship refers to an organisation's obligation to maximise its positive impact and minimise its negative impact on society.

Consumerism is:

Give company specific examples of an ethical issue and explore how they impacts on the marketing mix of an organisation.

Which of the following statements about social responsibility is correct?

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

If an ethical (or social responsibility) issue can withstand open discussion and result in agreements or limited debate, it is not really an ethical (or social responsibility) issue.

The more a person is exposed to unethical activity in the organisational environment, the more likely it is that he or she will behave unethically.

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

It is easy to distinguish between legal and ethical issues.

How useful are codes of conduct in encouraging ethical behaviour in an organisation?

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters