Question 1

An organisation's obligation to maximise its positive impact and minimise its negative impact on society is known as social accountability.

Accepted Answer

A) True 
 B)False

Question 2

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Accepted Answer

A) True 
 B)False

Question 3

A marketing ethics issue likely exists when:

Accepted Answer

A)  company members disagree about a marketing decision. 
B)  an activity does not benefit the organisation but benefits the environment. 
C)  an activity results in increased prices for the consumer. 
D)  a consumer is dissatisfied with a marketing decision. 
E)  an individual or organisation must choose from among several actions that must be evaluated as right or wrong. 
A)  company members disagree about a marketing decision. 
B)  an activity does not benefit the organisation but benefits the environment. 
C)  an activity results in increased prices for the consumer. 
D)  a consumer is dissatisfied with a marketing decision. 
E)  an individual or organisation must choose from among several actions that must be evaluated as right or wrong.

Question 4

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n):

Accepted Answer

A)  shareholder. 
B)  customer. 
C)  employee. 
D)  manager. 
E)  stakeholder. 
A)  shareholder. 
B)  customer. 
C)  employee. 
D)  manager. 
E)  stakeholder.

Question 5

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Accepted Answer

A)  Consumerism 
B)  Philanthropic 
C)  Ethical 
D)  Economic 
E)  Legal 
A)  Consumerism 
B)  Philanthropic 
C)  Ethical 
D)  Economic 
E)  Legal

Question 7

What is the link between opportunity and unethical behaviour?

Accepted Answer

Opportunity is a favourable set of condi

Question 8

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

Accepted Answer

A) True 
 B)False

Question 9

What are the differences between individual and organisational ethical choices?

Accepted Answer

Ethical choices in marketing are most of

Question 10

Who are the primary recipients of the benefits of strategic philanthropy?

Accepted Answer

A)  Employees and investors 
B)  Companies and society 
C)  Primary stakeholders 
D)  Managers and companies 
E)  Society and communities 
A)  Employees and investors 
B)  Companies and society 
C)  Primary stakeholders 
D)  Managers and companies 
E)  Society and communities

Question 11

Socially responsible business practices have provided all of the following benefits except:

Accepted Answer

A)  creating goodwill toward the organisation. 
B)  attracting employees. 
C)  reducing marketing costs. 
D)  generating publicity for the firm. 
E)  positively impacting local communities. 
A)  creating goodwill toward the organisation. 
B)  attracting employees. 
C)  reducing marketing costs. 
D)  generating publicity for the firm. 
E)  positively impacting local communities.

Question 12

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called:

Accepted Answer

A)  marketing citizenship. 
B)  social responsibility. 
C)  stakeholders. 
D)  cause-related marketing. 
E)  strategic philanthropy. 
A)  marketing citizenship. 
B)  social responsibility. 
C)  stakeholders. 
D)  cause-related marketing. 
E)  strategic philanthropy.

Question 13

An ethical issue is:

Accepted Answer

A)  likely to arise when an employee's moral philosophy is consistent with the organisation's expectations of the employee's behaviour. 
B)  an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. 
C)  most often found in personal selling situations. 
D)  easily resolved by consulting written laws and regulations. 
E)  characterised by a blatant disregard for human rights and equality. 
A)  likely to arise when an employee's moral philosophy is consistent with the organisation's expectations of the employee's behaviour. 
B)  an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. 
C)  most often found in personal selling situations. 
D)  easily resolved by consulting written laws and regulations. 
E)  characterised by a blatant disregard for human rights and equality.

Question 14

What are socially responsible organisations?

Accepted Answer

Social responsibility refers to an organ

Question 15

At the top of the pyramid of social responsibility for business are ____ responsibilities.

Accepted Answer

A)  ethical 
B)  legal 
C)  Cost 
D)  philanthropic 
E)  Economic 
A)  ethical 
B)  legal 
C)  Cost 
D)  philanthropic 
E)  Economic

Question 16

All of the following are factors that influence the ethical decision-making process except:

Accepted Answer

A)  opportunity. 
B)  individual factors. 
C)  organisational culture. 
D)  organisational pressure. 
E)  salary or wages. 
A)  opportunity. 
B)  individual factors. 
C)  organisational culture. 
D)  organisational pressure. 
E)  salary or wages.

Question 17

People learn values and principles through socialisation by family members, social groups, religion, and formal education.

Accepted Answer

A) True 
 B)False

Question 18

List and describe philanthropic responsibilities and give example of philanthropic giving.

Accepted Answer

At the top of corporate responsibility i

An organisation's obligation to maximise its positive impact and minimise its negative impact on society is known as social accountability.

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

A marketing ethics issue likely exists when:

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n):

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Which of the following is not one of the four dimensions of social responsibility presented in your text?

What is the link between opportunity and unethical behaviour?

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

What are the differences between individual and organisational ethical choices?

Who are the primary recipients of the benefits of strategic philanthropy?

Socially responsible business practices have provided all of the following benefits except:

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called:

An ethical issue is:

What are socially responsible organisations?

At the top of the pyramid of social responsibility for business are ____ responsibilities.

All of the following are factors that influence the ethical decision-making process except:

People learn values and principles through socialisation by family members, social groups, religion, and formal education.

List and describe philanthropic responsibilities and give example of philanthropic giving.

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters

Exam 2: Responsible Business

An organisation's obligation to maximise its positive impact and minimise its negative impact on society is known as social accountability.

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

A marketing ethics issue likely exists when:

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n):

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

Which of the following is not one of the four dimensions of social responsibility presented in your text?

What is the link between opportunity and unethical behaviour?

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

What are the differences between individual and organisational ethical choices?

Who are the primary recipients of the benefits of strategic philanthropy?

Socially responsible business practices have provided all of the following benefits except:

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders is called:

An ethical issue is:

What are socially responsible organisations?

At the top of the pyramid of social responsibility for business are ____ responsibilities.

All of the following are factors that influence the ethical decision-making process except:

People learn values and principles through socialisation by family members, social groups, religion, and formal education.

List and describe philanthropic responsibilities and give example of philanthropic giving.

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters