Exam 13: Distributing and Promoting Products

Why is the ability of the salesperson to handle objections so important in the selling process?

Manufacturers of furniture, clothing, and consumer electronic generally use _____ distribution.

An order getter is responsible for selling products to new customers and increasing sales to present customers.Thus, he/she is responsible for:

An advertising agency receives ____ percent of the client's media expenditures.

The fastest but most expensive means of transportation is by air.

Turner's Garage, an automotive repair shop, sends out a direct-mail offer for a complete tune-up for first-time customers at a greatly reduced price.Which sales promotion objective is Turner's Garage trying to accomplish?

Although research into what consumers view as important issues is expensive, it is the most productive way to:

When the campaign with the slogan "The Other White Meat" encouraged Americans to increase pork consumption, this was an example of ____ advertising.

Lisa is in charge of maintaining good relationships between her organization and local government, business leader groups, and the general public.Lisa's responsibilities can be called _____.

Every channel of distributions, from the simplest to the most complex, begins with the producer and ends with either the consumer or the business user.

The objectives of public relations are to create and maintain a favorable public image.

Dave Jones's responsibilities at Ford include educating customers, building goodwill for the firm, and providing follow-up service.Dave is a _____.

Both inside and outside order takers produce most of their company's sales through:

Selective-demand advertising aimed at persuading consumers to make purchases within a short time is called ____ advertising.

All of the following are categories of promotion except:

Products such as very expensive wristwatches are distributed using _____ distribution.

For which advertising medium is the most money spent?

The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

Communication that is intended to inform, persuade, or remind an organization's target markets about the organization and its products is called promotion.