Exam 13: Distributing and Promoting Products

Susan Smith, ad campaign manager for Coca-Cola, is making final changes to the content of an ad's message.She is talking with network distribution companies about when the ad will air, and she is discussing expected effects of the ad on consumers with commercial artists.Thus, she is in which stage of the ad campaign development process?

Which of the following is the most selective advertising medium?

Zero Manufacturing produces candy bars.The company would probably choose which of the following to reach its target market?

Macy's Sears, and JCPenney are examples of _____ stores.

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Direct marketing is the marketing of products to customers through face-to-face sales presentations at home or in the workplace.

A clothing retailer has been striving to reduce the costs of its inventory, but many of its customers are switching to competitors because they do not want to wait for the retailer to order the Items.This retailer is experiencing _____.

Order takers handle repeat sales in ways that maintain positive relationships with customers.

A large, self-service store that sells primarily food and household products is called a _____.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Refer to R&P Inc.R&P management knows that ____ is the most effective and least expensive means of communicating product information to a large number of individuals and organizations.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -R.A.Grant Co.assists art supplies manufacturers in transferring their products to retail outlets by matching up producers and retailers without actually taking title to the goods, R.A.Grant Co.Would be classified as a _____.

Kaitlyn demonstrates how her company's new professional stain remover works.This demonstration is part of the ____ step of the personal-selling process.

Jessica decides to order smaller amounts of inventory at a time for her arts and crafts store.She is obviously concerned about _____ costs.

A shelf dispenser in a supermarket provides pieces of paper that offer $1.00 off any Thermasilk hair care product.Customers can redeem their savings at the time of purchase.This sales promotion is a _____.

All of following are basic factors in the selection of a channel of distribution except the

In terms of total freight carried, trucks are the most important of transportation.

What is the role of promotion in the marketing mix?

Simpson micro owns warehouses that stock computer software.They offer net terms to retail stores, offer specials and promotions, and provided customer service Simpson Micro is a (n) _____ wholesaler.

Jersey Mike's Sub Shop offers its customers a card to stamp each time they buy a sandwich.When the card is full, the customer can redeem it for a free sandwich.This sales promotion is a _____.

An article in The Wall Street Journal addresses the issue of customer service and mentions that the Ritz Carlton Hotel Company offers outstanding customer service at all of its hotels.This article is an example of _____.