Question 1

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

Accepted Answer

A)  ships 
B)  pipelines 
C)  trucks 
D)  railroads 
E)  airplanes 
A)  ships 
B)  pipelines 
C)  trucks 
D)  railroads 
E)  airplanes

Question 2

R&P Inc.
R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-A sequence of organizations that directs a product from the producer to the ultimate user is called a (n) _____.

Accepted Answer

A)  intermediary network 
B)  catalog discount showroom 
C)  transporter 
D)  distribution channel 
E)  distributorship 
A)  intermediary network 
B)  catalog discount showroom 
C)  transporter 
D)  distribution channel 
E)  distributorship

Question 3

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Accepted Answer

A)  Transportation 
B)  Physical inventory 
C)  Warehousing 
D)  Order processing 
E)  Materials handling 
A)  Transportation 
B)  Physical inventory 
C)  Warehousing 
D)  Order processing 
E)  Materials handling

Question 4

Radio advertising is the most expensive advertising medium.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are helpful in evaluating the effectiveness of advertising except:

Accepted Answer

A)  past sales. 
B)  responses to coupon offers. 
C)  salespersons' salaries. 
D)  consumer surveys by research organizations. 
E)  current sales. 
A)  past sales. 
B)  responses to coupon offers. 
C)  salespersons' salaries. 
D)  consumer surveys by research organizations. 
E)  current sales.

Question 6

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting, which is called a _____.

Accepted Answer

A)  news release 
B)  press conference 
C)  publicity affair 
D)  promotional campaign 
E)  media exclusive 
A)  news release 
B)  press conference 
C)  publicity affair 
D)  promotional campaign 
E)  media exclusive

Question 7

A general merchandise wholesaler carries a select group of products within a single line of merchandise.

Accepted Answer

A) True 
 B)False

Question 8

Of all the coupons produced and distributed, only ____ percent actually are redeemed by customers.

Accepted Answer

A)  50 
B)  20 
C)  10 
D)  5 
E)  2 
A)  50 
B)  20 
C)  10 
D)  5 
E)  2

Question 9

Regulations associated with the national do-not-call registry are enforced by the _____.

Accepted Answer

A)  National Advertising Federation 
B)  Federal Trade Commission 
C)  Federal Bureau of Investigation 
D)  Telemarketing Association of America 
E)  American Marketing Association 
A)  National Advertising Federation 
B)  Federal Trade Commission 
C)  Federal Bureau of Investigation 
D)  Telemarketing Association of America 
E)  American Marketing Association

Question 10

Nine west manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

Accepted Answer

A)  Exclusive 
B)  Intensive 
C)  Comprehensive 
D)  Agent-driven 
E)  Selective 
A)  Exclusive 
B)  Intensive 
C)  Comprehensive 
D)  Agent-driven 
E)  Selective

Question 11

When a producer wants to give its products the widest possible exposure is the marketplace, it chooses intensive distribution.

Accepted Answer

A) True 
 B)False

Question 12

Abercrombie and Fitch, a nationwide clothing store, in a (n) _____.

Accepted Answer

A)  independent retailer 
B)  department store 
C)  discount store 
D)  chain retailer 
E)  catalog showroom 
A)  independent retailer 
B)  department store 
C)  discount store 
D)  chain retailer 
E)  catalog showroom

Question 13

Which of the following is the best example of a good advertising campaign objective?

Accepted Answer

A)  Sales will increase as a result of this advertising campaign. 
B)  This campaign will result in a 5 percent increase in market share. 
C)  Within two months, this campaign will increase sales. 
D)  This campaign will result in a 10 percent increase in sales by next February. 
E)  More customers will know about our company as a result of this campaign. 
A)  Sales will increase as a result of this advertising campaign. 
B)  This campaign will result in a 5 percent increase in market share. 
C)  Within two months, this campaign will increase sales. 
D)  This campaign will result in a 10 percent increase in sales by next February. 
E)  More customers will know about our company as a result of this campaign.

Question 14

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

Accepted Answer

A)  Consumer sales 
B)  Pull 
C)  Push 
D)  Trade sales 
E)  Product sales 
A)  Consumer sales 
B)  Pull 
C)  Push 
D)  Trade sales 
E)  Product sales

Question 15

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

Accepted Answer

A) True 
 B)False

Question 16

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

Accepted Answer

A) True 
 B)False

Question 17

The combination of promotion methods that a firm uses to reach a target market is called advertising.

Accepted Answer

A) True 
 B)False

Question 18

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

Accepted Answer

A) True 
 B)False

Question 19

Sherilyn operates a store called The Gift Garden, Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends.The Gift Garden, is a _____.

Accepted Answer

A)  traditional specialty store 
B)  supermarket 
C)  narrow category store 
D)  department store 
E)  convenience store 
A)  traditional specialty store 
B)  supermarket 
C)  narrow category store 
D)  department store 
E)  convenience store

Question 20

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products, it is engaging in what type of promotion technique?

Accepted Answer

A)  Bribery. 
B)  Consumer sales promotion technique. 
C)  Consumer product promotion technique. 
D)  Trade sales promotion method. 
E)  Bait-and-switch method. 
A)  Bribery. 
B)  Consumer sales promotion technique. 
C)  Consumer product promotion technique. 
D)  Trade sales promotion method. 
E)  Bait-and-switch method.

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Radio advertising is the most expensive advertising medium.

All of the following are helpful in evaluating the effectiveness of advertising except:

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting, which is called a _____.

A general merchandise wholesaler carries a select group of products within a single line of merchandise.

Of all the coupons produced and distributed, only ____ percent actually are redeemed by customers.

Regulations associated with the national do-not-call registry are enforced by the _____.

Nine west manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

When a producer wants to give its products the widest possible exposure is the marketplace, it chooses intensive distribution.

Abercrombie and Fitch, a nationwide clothing store, in a (n) _____.

Which of the following is the best example of a good advertising campaign objective?

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

The combination of promotion methods that a firm uses to reach a target market is called advertising.

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

Sherilyn operates a store called The Gift Garden, Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends.The Gift Garden, is a _____.

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products, it is engaging in what type of promotion technique?

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Information and E-Business

Using Accounting Information

Mastering Financial Management

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Exam 13: Distributing and Promoting Products

The mode of transportation that carriers the smallest percent of all intercity freight is _____.

_____ refers to the set of activities involved in receiving and storing goods and preparing them for reshipment.

Radio advertising is the most expensive advertising medium.

All of the following are helpful in evaluating the effectiveness of advertising except:

Blackwelder Co.calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics.The company will distribute additional materials at this meeting, which is called a _____.

A general merchandise wholesaler carries a select group of products within a single line of merchandise.

Of all the coupons produced and distributed, only ____ percent actually are redeemed by customers.

Regulations associated with the national do-not-call registry are enforced by the _____.

Nine west manufactures leather goods such as shoes and handbags.Which form of distribution is this company most likely to use ?

When a producer wants to give its products the widest possible exposure is the marketplace, it chooses intensive distribution.

Abercrombie and Fitch, a nationwide clothing store, in a (n) _____.

Which of the following is the best example of a good advertising campaign objective?

General Mills is planning a sales promotion to stimulate wholesalers and retailers to carry a new line of cake mixes and to market the mixes aggressively.What type of sales promotion should General Mills use?

In a channel of distribution, the function of wholesaling must be performed, but the wholesaler can be removed.

A frequent-user incentive is a gift that a producer offers a customer in return for using its product.

The combination of promotion methods that a firm uses to reach a target market is called advertising.

A category killer is a very large specialty store that concentrates on a single product line and competes by offering low prices and an enormous number of products.

Sherilyn operates a store called The Gift Garden, Her store sells pottery, candles, crafts, and other knickknacks that make good gifts for family and friends.The Gift Garden, is a _____.

When Fashion Fair Cosmetics offers marketing assistance to resellers that buy its products, it is engaging in what type of promotion technique?

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Information and E-Business

Using Accounting Information

Mastering Financial Management

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