Exam 13: Distributing and Promoting Products

In the past, Tupperware used only personal selling to sell its products; it now uses other methods as well to reach its target market.Together these various methods are Tupperware's _____.

In creating the advertising platform for one of its products, Gems, Inc., will include important selling points such as:

A middleman that purchases goods in large quantities and then sells them to retailers is called a _____.

Coca-Cola provides a children's center with props, costumes, and decorations for use in a community play.This type of activity is known as _____.

The distribution channel most likely to be used for a new car is producer to

The personal-selling process includes all of the following except:

With warehouse showrooms, a customer selects the merchandise either from a catalog or from the showroom display, fills out an order form provided by the store, and hands the form to a clerk.

Kroger is an example of a _____.

R&P Inc. R&P Inc.is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities.R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal.Another important route they would like to take is to learn more about the various types of sales promotion.Finally, management would like to focus more on publicity-based PR.By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign. -Marketing organizations that link producer and consumer within a marketing channel are called _____.

Advertising appropriation should be based on the historical average of the company's advertising expenditure.

Direct-response marketing occurs when a retailer advertises a product and makes it available through mail or telephone orders.

The most expensive but most adaptable method of the promotion mix is _____.

Target and Wal-Mart are considered

T J Maxx, Burlington Coat Factory, and marshall's are examples of

Advertising whose purpose is to increase the demand for all brands of a good or service is called _____.

A punchcard that an ice cream store punches for each ice cream purchase and allows one free cone after five purchases is an example of a premium.

A firm with a limited budget for promotion will probably rely on advertising because personal selling is so expensive.

Middlemen between the producer and the consumer in the chain of marketing organizations are called marketing intermediaries.

A return of part of the purchase price to the consumer is known as a _____.

Wal-Mart is opening a new store in a shopping mall.It announces a grand- opening sale in the local newspapers.This type of advertising is referred to as ____ advertising.