Question 1

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

Accepted Answer

A)  feature article 
B)  captioned photograph 
C)  promotional campaign 
D)  news release 
E)  public relations scheme 
A)  feature article 
B)  captioned photograph 
C)  promotional campaign 
D)  news release 
E)  public relations scheme

Question 2

A middleman that carries a select group of products within a single line is called a (n) _____ wholesaler.

Accepted Answer

A)  full-service 
B)  limited-line 
C)  limited-service 
D)  specialty-line 
E)  agent 
A)  full-service 
B)  limited-line 
C)  limited-service 
D)  specialty-line 
E)  agent

Question 3

Advertising appropriations may be based on all of the following except:

Accepted Answer

A)  the ad agency's compensation. 
B)  executive judgment. 
C)  last year's sales. 
D)  what competitors spend on advertising. 
E)  next year's forecasted sales. 
A)  the ad agency's compensation. 
B)  executive judgment. 
C)  last year's sales. 
D)  what competitors spend on advertising. 
E)  next year's forecasted sales.

Question 4

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Accepted Answer

A) True 
 B)False

Question 5

Vicky works as a salesperson for Lands' End.Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need.Vicky is a(n) _____.

Accepted Answer

A)  order getter 
B)  missionary salesperson 
C)  prospector 
D)  outside order taker 
E)  inside order taker 
A)  order getter 
B)  missionary salesperson 
C)  prospector 
D)  outside order taker 
E)  inside order taker

Question 6

The advertising appropriation is the:

Accepted Answer

A)  decision as to what is proper for the target audience to view. 
B)  decision from top management of the company about which types of media are appropriate for the ad agency to use. 
C)  degree to which the ad effectively reached the target audience. 
D)  effectiveness with which the money spent on an ad campaign delivered the appropriate message to its audience. 
E)  total amount of money designated for advertising in a given period. 
A)  decision as to what is proper for the target audience to view. 
B)  decision from top management of the company about which types of media are appropriate for the ad agency to use. 
C)  degree to which the ad effectively reached the target audience. 
D)  effectiveness with which the money spent on an ad campaign delivered the appropriate message to its audience. 
E)  total amount of money designated for advertising in a given period.

Question 7

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

Accepted Answer

A)  convenience stores 
B)  warehouse clubs 
C)  supermarkets 
D)  specialty stores 
E)  discount stores 
A)  convenience stores 
B)  warehouse clubs 
C)  supermarkets 
D)  specialty stores 
E)  discount stores

Question 8

Off-price retailers are self-service, general merchandise outlets that sell goods at lower-than-usual prices.

Accepted Answer

A) True 
 B)False

Question 9

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Accepted Answer

A) True 
 B)False

Question 10

Which type of store has high sales volume, little service, and prices 20-40 percent lower than supermarkets ?

Accepted Answer

A)  Specialty store 
B)  Superstore 
C)  Warehouse club 
D)  Off-price retailer 
E)  Convenience store 
A)  Specialty store 
B)  Superstore 
C)  Warehouse club 
D)  Off-price retailer 
E)  Convenience store

Question 11

The first step in developing an advertising campaign is to:

Accepted Answer

A)  identify the advertising objectives. 
B)  analyze different advertising platforms. 
C)  determine which advertising would best reach the target market. 
D)  determine who makes up the target audience. 
E)  evaluate advertising's effectiveness in reaching the target market. 
A)  identify the advertising objectives. 
B)  analyze different advertising platforms. 
C)  determine which advertising would best reach the target market. 
D)  determine who makes up the target audience. 
E)  evaluate advertising's effectiveness in reaching the target market.

Question 12

SME Ads Inc.(SME)
Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organizes its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success.
-Refer to SME Ads Inc.SME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called _____.

Accepted Answer

A)  primary-demand advertising 
B)  selective-demand advertising 
C)  institutional advertising 
D)  individualized advertising 
E)  private advertising 
A)  primary-demand advertising 
B)  selective-demand advertising 
C)  institutional advertising 
D)  individualized advertising 
E)  private advertising

Question 13

What is supply chain management, and what are its benefits?

Accepted Answer

Supply chain management is the process o

Question 14

How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

Accepted Answer

The answer of How do full-service wholesalers and limited service...

Question 15

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a (n) _____.

Accepted Answer

A)  retailer 
B)  wholesaler 
C)  jobber 
D)  agent 
E)  limited-line wholesaler 
A)  retailer 
B)  wholesaler 
C)  jobber 
D)  agent 
E)  limited-line wholesaler

Question 16

Newspapers, magazines, television, radio, and direct mail are all examples of advertising media.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are services provided by wholesalers to retailers except

Accepted Answer

A)  buying in large quantities and selling in smaller quantities 
B)  promoting the product 
C)  supplying marketing information 
D)  manufacturing a wide selection of product 
E)  helping finance purchases 
A)  buying in large quantities and selling in smaller quantities 
B)  promoting the product 
C)  supplying marketing information 
D)  manufacturing a wide selection of product 
E)  helping finance purchases

Question 18

Convenience goods such as candy, gum, and cigarettes are normally distributed using _____ distribution.

Accepted Answer

A)  exclusive 
B)  intensive 
C)  patterned 
D)  intentional 
E)  selective 
A)  exclusive 
B)  intensive 
C)  patterned 
D)  intentional 
E)  selective

Question 19

Radio shack, toys 'R' Us and Hickory Farms are example of convenience stores.

Accepted Answer

A) True 
 B)False

Question 20

JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

Accepted Answer

A)  institutional 
B)  primary-demand 
C)  comparative 
D)  cooperative 
E)  long-term 
A)  institutional 
B)  primary-demand 
C)  comparative 
D)  cooperative 
E)  long-term

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

A middleman that carries a select group of products within a single line is called a (n) _____ wholesaler.

Advertising appropriations may be based on all of the following except:

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Vicky works as a salesperson for Lands' End.Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need.Vicky is a(n) _____.

The advertising appropriation is the:

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

Off-price retailers are self-service, general merchandise outlets that sell goods at lower-than-usual prices.

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Which type of store has high sales volume, little service, and prices 20-40 percent lower than supermarkets ?

The first step in developing an advertising campaign is to:

What is supply chain management, and what are its benefits?

How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a (n) _____.

Newspapers, magazines, television, radio, and direct mail are all examples of advertising media.

All of the following are services provided by wholesalers to retailers except

Convenience goods such as candy, gum, and cigarettes are normally distributed using _____ distribution.

Radio shack, toys 'R' Us and Hickory Farms are example of convenience stores.

JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Information and E-Business

Using Accounting Information

Mastering Financial Management

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Exam 13: Distributing and Promoting Products

A 3,000-word piece written about a product by the company that owns or is responsible for the product is a _____.

A middleman that carries a select group of products within a single line is called a (n) _____ wholesaler.

Advertising appropriations may be based on all of the following except:

Selective-demand advertising is advertising designed to enhance a firm's image or reputation.

Vicky works as a salesperson for Lands' End.Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need.Vicky is a(n) _____.

The advertising appropriation is the:

Gap, Radio Shack, Bath and Body Works, and Foot Locker are examples of _____.

Off-price retailers are self-service, general merchandise outlets that sell goods at lower-than-usual prices.

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Which type of store has high sales volume, little service, and prices 20-40 percent lower than supermarkets ?

The first step in developing an advertising campaign is to:

What is supply chain management, and what are its benefits?

How do full-service wholesalers and limited service wholesalers differ? How do general merchandise wholesalers, limited-line wholesalers, and speciality-line wholesalers differ in the products they carry?

A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a (n) _____.

Newspapers, magazines, television, radio, and direct mail are all examples of advertising media.

All of the following are services provided by wholesalers to retailers except

Convenience goods such as candy, gum, and cigarettes are normally distributed using _____ distribution.

Radio shack, toys 'R' Us and Hickory Farms are example of convenience stores.

JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Understanding Information and E-Business

Using Accounting Information

Mastering Financial Management

Filters