Question 1

Reilly's law of retail gravitation explains how:

Accepted Answer

A)  shopping centers attract business. 
B)  large urbanized areas attract customers from smaller rural communities. 
C)  retail stores attract business from mail-order customers. 
D)  small stores can survive in a highly competitive environments. 
E)  a retailer can determine when outshopping can be profitable. 
A)  shopping centers attract business. 
B)  large urbanized areas attract customers from smaller rural communities. 
C)  retail stores attract business from mail-order customers. 
D)  small stores can survive in a highly competitive environments. 
E)  a retailer can determine when outshopping can be profitable.

Question 2

The household income of a trading area is not a factor that a retailer needs to consider when analyzing market potential.

Accepted Answer

A) True 
 B)False

Question 3

A power center typically has an anchor ratio of:

Accepted Answer

A)  30-50%. 
B)  40-60%. 
C)  50-70%. 
D)  75-90%. 
E)  90-100%. 
A)  30-50%. 
B)  40-60%. 
C)  50-70%. 
D)  75-90%. 
E)  90-100%.

Question 4

A community shopping center will typically offer general merchandise and convenience goods.

Accepted Answer

A) True 
 B)False

Question 5

The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.

Accepted Answer

A) True 
 B)False

Question 6

A _____ business district is a shopping area that evolves to satisfy consumer convenience,and is located on a major artery of a residential area.

Accepted Answer

A)  central 
B)  community 
C)  secondary 
D)  suburban 
E)  neighborhood 
A)  central 
B)  community 
C)  secondary 
D)  suburban 
E)  neighborhood

Question 7

One limitation of retail gravitation theory is that it fails to include perceived differences between the communities in question.

Accepted Answer

A) True 
 B)False

Question 8

Kansas City and Des Moines are 200 miles apart.Kansas City has a population of about 450,000,while the population of Des Moines is 200,000.Given Reilly's law,what is a possible breaking point between these two cities?

Accepted Answer

A)  138 miles from Kansas City 
B)  138 miles from Des Moines 
C)  120 miles from Kansas City 
D)  120 miles from Des Moines 
E)  80 miles from Kansas City 
A)  138 miles from Kansas City 
B)  138 miles from Des Moines 
C)  120 miles from Kansas City 
D)  120 miles from Des Moines 
E)  80 miles from Kansas City

Question 9

A neighborhood shopping center generally has a primary trade area of:

Accepted Answer

A)  1 mile. 
B)  3 miles. 
C)  8 miles. 
D)  15 miles. 
E)  25 miles. 
A)  1 mile. 
B)  3 miles. 
C)  8 miles. 
D)  15 miles. 
E)  25 miles.

Question 10

GIS can be used by the retailer for all of the following EXCEPT:

Accepted Answer

A)  market selection. 
B)  site analysis. 
C)  analyzing the sales of competitors. 
D)  advertising management. 
E)  evaluation of store managers. 
A)  market selection. 
B)  site analysis. 
C)  analyzing the sales of competitors. 
D)  advertising management. 
E)  evaluation of store managers.

Question 11

Population density is a major component of market demand potential.

Accepted Answer

A) True 
 B)False

Question 12

Identify the components of geographic information systems (GIS)and discuss its uses in retailing.

Accepted Answer

A Geographic information system (GIS)is

Question 13

Which of the following are examples of compatible businesses?

Accepted Answer

A)  A home improvement store and a beauty shop 
B)  A drugstore and a restaurant 
C)  A post office and a hair salon 
D)  A hardware store and a fast-food restaurant 
E)  A furniture store and a leather store specializing in recliners 
A)  A home improvement store and a beauty shop 
B)  A drugstore and a restaurant 
C)  A post office and a hair salon 
D)  A hardware store and a fast-food restaurant 
E)  A furniture store and a leather store specializing in recliners

Question 14

_____ is the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts,ZIP code areas,or parts of the community.

Accepted Answer

A)  Demand gravity 
B)  Demand growth 
C)  Demand concentration 
D)  Demand density 
E)  Demand elasticity 
A)  Demand gravity 
B)  Demand growth 
C)  Demand concentration 
D)  Demand density 
E)  Demand elasticity

Question 15

Which of the following is an advantage of freestanding retailers?

Accepted Answer

A)  Lack of direct competition 
B)  Nearness to population 
C)  Cooperative planning and sharing of costs 
D)  Heavy traffic resulting from the wide range of product offerings of other retailers in the area 
E)  Traffic generated by anchor stores 
A)  Lack of direct competition 
B)  Nearness to population 
C)  Cooperative planning and sharing of costs 
D)  Heavy traffic resulting from the wide range of product offerings of other retailers in the area 
E)  Traffic generated by anchor stores

Question 16

Thematic maps use visual techniques such as colors,shading,and lines to display cultural characteristics of physical space.

Accepted Answer

A) True 
 B)False

Question 17

Population characteristics are the criteria most often used to segment markets.

Accepted Answer

A) True 
 B)False

Question 18

_____ occurs when a resident of a community travels to another community to shop.

Accepted Answer

A)  Trade area shopping 
B)  Transitory shopping 
C)  Mobility shopping 
D)  Impulse shopping 
E)  Outshopping 
A)  Trade area shopping 
B)  Transitory shopping 
C)  Mobility shopping 
D)  Impulse shopping 
E)  Outshopping

Question 19

As a retail executive you are presented with the following index of retail saturation (IRS)numbers.As such,which of the following would be the least attractive index of retail saturation number?

Accepted Answer

A)  43.17 
B)  99.2 
C)  71.77 
D)  68.41 
E)  25.31 
A)  43.17 
B)  99.2 
C)  71.77 
D)  68.41 
E)  25.31

Question 20

Geographic information systems are computerized systems that combine _____ geography with _____ geography.

Accepted Answer

A)  meteorological; spatial 
B)  physical; cultural 
C)  physical; sociological 
D)  spatial; economic 
E)  physical; economic 
A)  meteorological; spatial 
B)  physical; cultural 
C)  physical; sociological 
D)  spatial; economic 
E)  physical; economic

Reilly's law of retail gravitation explains how:

The household income of a trading area is not a factor that a retailer needs to consider when analyzing market potential.

A power center typically has an anchor ratio of:

A community shopping center will typically offer general merchandise and convenience goods.

The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.

A _____ business district is a shopping area that evolves to satisfy consumer convenience,and is located on a major artery of a residential area.

One limitation of retail gravitation theory is that it fails to include perceived differences between the communities in question.

Kansas City and Des Moines are 200 miles apart.Kansas City has a population of about 450,000,while the population of Des Moines is 200,000.Given Reilly's law,what is a possible breaking point between these two cities?

A neighborhood shopping center generally has a primary trade area of:

GIS can be used by the retailer for all of the following EXCEPT:

Population density is a major component of market demand potential.

Identify the components of geographic information systems (GIS)and discuss its uses in retailing.

Which of the following are examples of compatible businesses?

_____ is the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts,ZIP code areas,or parts of the community.

Which of the following is an advantage of freestanding retailers?

Thematic maps use visual techniques such as colors,shading,and lines to display cultural characteristics of physical space.

Population characteristics are the criteria most often used to segment markets.

_____ occurs when a resident of a community travels to another community to shop.

As a retail executive you are presented with the following index of retail saturation (IRS)numbers.As such,which of the following would be the least attractive index of retail saturation number?

Geographic information systems are computerized systems that combine _ geography with _ geography.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 7: Market Selection and Retail Location Analysis

Reilly's law of retail gravitation explains how:

The household income of a trading area is not a factor that a retailer needs to consider when analyzing market potential.

A power center typically has an anchor ratio of:

A community shopping center will typically offer general merchandise and convenience goods.

The single factor that distinguishes business districts from shopping centers or malls is that business districts are unplanned.

A _____ business district is a shopping area that evolves to satisfy consumer convenience,and is located on a major artery of a residential area.

One limitation of retail gravitation theory is that it fails to include perceived differences between the communities in question.

Kansas City and Des Moines are 200 miles apart.Kansas City has a population of about 450,000,while the population of Des Moines is 200,000.Given Reilly's law,what is a possible breaking point between these two cities?

A neighborhood shopping center generally has a primary trade area of:

GIS can be used by the retailer for all of the following EXCEPT:

Population density is a major component of market demand potential.

Identify the components of geographic information systems (GIS)and discuss its uses in retailing.

Which of the following are examples of compatible businesses?

_____ is the extent to which potential demand for the retailer's goods and services is concentrated in certain census tracts,ZIP code areas,or parts of the community.

Which of the following is an advantage of freestanding retailers?

Thematic maps use visual techniques such as colors,shading,and lines to display cultural characteristics of physical space.

Population characteristics are the criteria most often used to segment markets.

_____ occurs when a resident of a community travels to another community to shop.

As a retail executive you are presented with the following index of retail saturation (IRS)numbers.As such,which of the following would be the least attractive index of retail saturation number?

Geographic information systems are computerized systems that combine _____ geography with _____ geography.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Geographic information systems are computerized systems that combine _ geography with _ geography.