Question 1

According to Reilly,the _____ is the breaking point at which customers would be indifferent to shopping at either of two cities.

Accepted Answer

A)  point of inflection 
B)  point of gravitational pull 
C)  point of indifference 
D)  point of equal case 
E)  point of saturation 
A)  point of inflection 
B)  point of gravitational pull 
C)  point of indifference 
D)  point of equal case 
E)  point of saturation

Question 2

The extent to which retailers are concentrated in different geographic areas of a community is referred to as:

Accepted Answer

A)  overstorage. 
B)  store saturation. 
C)  supply metrics. 
D)  supply density. 
E)  supply leverage. 
A)  overstorage. 
B)  store saturation. 
C)  supply metrics. 
D)  supply density. 
E)  supply leverage.

Question 3

When selecting a retail site,a retailer should NOT consider the site's:

Accepted Answer

A)  traffic flow and accessibility. 
B)  retail competition. 
C)  demographics. 
D)  level of inflation. 
E)  lease terms. 
A)  traffic flow and accessibility. 
B)  retail competition. 
C)  demographics. 
D)  level of inflation. 
E)  lease terms.

Question 4

Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.

Accepted Answer

A) True 
 B)False

Question 5

Although traditional stores are constrained by geographic factors,a "virtual store" does not face these geographic constraints.

Accepted Answer

A) True 
 B)False

Question 6

The _____ (IRS)is the ratio of demand for a product divided by the available supply.

Accepted Answer

A)  index of retail stores 
B)  index of retail sales 
C)  index of responsible selling 
D)  index of retail space 
E)  index of retail saturation 
A)  index of retail stores 
B)  index of retail sales 
C)  index of responsible selling 
D)  index of retail space 
E)  index of retail saturation

Question 7

The single factor that distinguishes business districts from shopping centers/malls is that business districts:

Accepted Answer

A)  have a more balanced tenancy. 
B)  tend to dictate to retailers their operating hours. 
C)  tend to do more cooperative planning and have more sharing of common costs. 
D)  are usually unplanned. 
E)  have a greater diversity of retailers. 
A)  have a more balanced tenancy. 
B)  tend to dictate to retailers their operating hours. 
C)  tend to do more cooperative planning and have more sharing of common costs. 
D)  are usually unplanned. 
E)  have a greater diversity of retailers.

Question 8

A major advantage of a freestanding location is that such locations are generally free of any zoning regulations.

Accepted Answer

A) True 
 B)False

Question 9

A community shopping center generally has a 30-50 percent anchor ratio.

Accepted Answer

A) True 
 B)False

Question 10

A retailer must identify its location before it decides how best to reach its target market.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT a major market supply factor?

Accepted Answer

A)  Square feet per store 
B)  Quality of competition 
C)  Gross margins maintained by existing competition 
D)  Growth in stores 
E)  Square feet per employee 
A)  Square feet per store 
B)  Quality of competition 
C)  Gross margins maintained by existing competition 
D)  Growth in stores 
E)  Square feet per employee

Question 12

Neighborhoods in the United States have been found to be very heterogeneous.

Accepted Answer

A) True 
 B)False

Question 13

A freestanding retailer generally locates along major traffic arteries and does not have any adjacent retailers to share traffic.

Accepted Answer

A) True 
 B)False

Question 14

_____ stores are stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.

Accepted Answer

A)  Gravitational 
B)  Power 
C)  Anchor 
D)  Mega 
E)  Critical mass 
A)  Gravitational 
B)  Power 
C)  Anchor 
D)  Mega 
E)  Critical mass

Question 15

Explain how the concepts of demand density,supply density and site availability can be used by a retailer to optimize site selection.

Accepted Answer

Demand Density:
To determine the extent

Question 16

The consensus among retail location experts is that the U.S.is currently:

Accepted Answer

A)  understored. 
B)  in need of more shopping centers. 
C)  overstored or highly saturated. 
D)  lacking in retail growth capital. 
E)  building too few new retail sites. 
A)  understored. 
B)  in need of more shopping centers. 
C)  overstored or highly saturated. 
D)  lacking in retail growth capital. 
E)  building too few new retail sites.

Question 17

A _____ area is the geographic area from which a retailer,group of retailers,or community draws its customers.

Accepted Answer

A)  market 
B)  trading 
C)  shopping 
D)  merchandising 
E)  customer drawing 
A)  market 
B)  trading 
C)  shopping 
D)  merchandising 
E)  customer drawing

Question 18

Site analysis begins by evaluating the:

Accepted Answer

A)  traffic flow, land cost per square foot, and type of neighbor within the chosen market. 
B)  density of demand and supply of various areas within the chosen market. 
C)  demand density, site availability, and type of neighbors within a trading area. 
D)  type of neighbor, traffic flow, and demand density within a trading area. 
E)  demand density, supply density, and average sales per square feet. 
A)  traffic flow, land cost per square foot, and type of neighbor within the chosen market. 
B)  density of demand and supply of various areas within the chosen market. 
C)  demand density, site availability, and type of neighbors within a trading area. 
D)  type of neighbor, traffic flow, and demand density within a trading area. 
E)  demand density, supply density, and average sales per square feet.

Question 19

A(n)_____ is the total collection of all the pages of information on the retailer's Internet site.

Accepted Answer

A)  web presence 
B)  virtual store 
C)  on-line presence 
D)  virtual reality 
E)  megastore 
A)  web presence 
B)  virtual store 
C)  on-line presence 
D)  virtual reality 
E)  megastore

Question 20

The growth patterns of communities include all of the following except:

Accepted Answer

A)  initial explosive growth. 
B)  rapid growth. 
C)  continuous growth. 
D)  relatively stable growth. 
E)  decline. 
A)  initial explosive growth. 
B)  rapid growth. 
C)  continuous growth. 
D)  relatively stable growth. 
E)  decline.

According to Reilly,the _____ is the breaking point at which customers would be indifferent to shopping at either of two cities.

The extent to which retailers are concentrated in different geographic areas of a community is referred to as:

When selecting a retail site,a retailer should NOT consider the site's:

Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.

Although traditional stores are constrained by geographic factors,a "virtual store" does not face these geographic constraints.

The _____ (IRS)is the ratio of demand for a product divided by the available supply.

The single factor that distinguishes business districts from shopping centers/malls is that business districts:

A major advantage of a freestanding location is that such locations are generally free of any zoning regulations.

A community shopping center generally has a 30-50 percent anchor ratio.

A retailer must identify its location before it decides how best to reach its target market.

Which of the following is NOT a major market supply factor?

Neighborhoods in the United States have been found to be very heterogeneous.

A freestanding retailer generally locates along major traffic arteries and does not have any adjacent retailers to share traffic.

_____ stores are stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.

Explain how the concepts of demand density,supply density and site availability can be used by a retailer to optimize site selection.

The consensus among retail location experts is that the U.S.is currently:

A _____ area is the geographic area from which a retailer,group of retailers,or community draws its customers.

Site analysis begins by evaluating the:

A(n)_____ is the total collection of all the pages of information on the retailer's Internet site.

The growth patterns of communities include all of the following except:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters

Exam 7: Market Selection and Retail Location Analysis

According to Reilly,the _____ is the breaking point at which customers would be indifferent to shopping at either of two cities.

The extent to which retailers are concentrated in different geographic areas of a community is referred to as:

When selecting a retail site,a retailer should NOT consider the site's:

Store-based retailers operate from a fixed store location that requires customers to travel to the store to view and select merchandise or services.

Although traditional stores are constrained by geographic factors,a "virtual store" does not face these geographic constraints.

The _____ (IRS)is the ratio of demand for a product divided by the available supply.

The single factor that distinguishes business districts from shopping centers/malls is that business districts:

A major advantage of a freestanding location is that such locations are generally free of any zoning regulations.

A community shopping center generally has a 30-50 percent anchor ratio.

A retailer must identify its location before it decides how best to reach its target market.

Which of the following is NOT a major market supply factor?

Neighborhoods in the United States have been found to be very heterogeneous.

A freestanding retailer generally locates along major traffic arteries and does not have any adjacent retailers to share traffic.

_____ stores are stores in a shopping center that are most dominant and are expected to draw customers to the shopping center.

Explain how the concepts of demand density,supply density and site availability can be used by a retailer to optimize site selection.

The consensus among retail location experts is that the U.S.is currently:

A _____ area is the geographic area from which a retailer,group of retailers,or community draws its customers.

Site analysis begins by evaluating the:

A(n)_____ is the total collection of all the pages of information on the retailer's Internet site.

The growth patterns of communities include all of the following except:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Managing People

Filters