Exam 7: Market Selection and Retail Location Analysis

Which of the following does NOT result in a larger trade area for a retail store?

When there are too many stores in a community to yield a fair return on investment,a community is said to be:

Stores that sell convenience goods rather than specialty goods will usually have a smaller trade area.

Physical geography is the latitude and longitude of a specific point in physical space and its related physical characteristics.

A key disadvantage of a small retailer locating in a shopping center is that it may be dominated by the anchor tenant.

Household income is the determining factor that results in differences between neighborhoods in the United States.

The point of indifference between two cities is the point at which shoppers would be just as willing to shop in either city.

Which of the following questions should NOT be used to assess the quality of retail competition in a particular geographic market?

Site analysis consists of an evaluation of the density of demand and supply within each market.

For purposes of evaluating sites,the potential return on equity is critical.