Exam 7: Market Selection and Retail Location Analysis

_____ centers are primarily general merchandise and convenience that range from 100,000- 350,000 square feet.They may include discount department stores,supermarkets,and home improvement stores.

Many retailers develop checklists for site evaluation.Which general category would NOT be found on such a list?

Culture is the buffer that humankind has created between itself and the raw physical environment.

Reilly's law states that two cities attract trade from an intermediate place approximately in direct proportion to the population of the two cities and in direct proportion to the square of the distance from these two cities to the intermediate place.

_____ maps enable the retailer to use visual techniques such as colors,shading,and lines to display cultural characteristics of the physical space.

A(n)_____ is the introductory or first material viewers see when they access a retailer's Internet site.It is the equivalent to a retailer's store-front in the physical world.

A GIS can help the retailer evaluate how the addition of another store in a trading area could cannibalize sales of its existing store(s).

The central business district (CBD)is usually a unplanned shopping area in the center of a large city where all public transportation systems converge and shoppers can visit on their way to/from work.

For a target market to be reached successfully by a retailer,the market should be measurable,accessible,and accessible.

_____ is the buffer that people have created between themselves and the raw physical environment and includes the characteristics of the population,humanly created objects,and mobile physical structures.

A neighborhood business district (NBD)generally contains several small stores,with a major retailer being either a supermarket or a variety store.

One of the major advantages of shopping centers is that they have:

The Index of Retail Saturation (IRS)is essentially the gross profit per square foot of retail space in the marketplace for a particular line of retail trade.

A central business district offers a retailer all of the following advantages EXCEPT:

For a retailer to successfully reach its target market using market segmentation,three criteria must be met: the target market should be:

A retailer's home page on the Internet is equivalent to a local retailer's storefront.

Demand density is the extent to which retailers are concentrated in different geographic areas of the community.

Freestanding retailers generally experience lower rent than those operating in a central business district.

When deciding to enter a new market,a retailer should examine the square feet per store,square feet per employee,growth in stores,and quality of competition.

As consumer mobility increases,the size of a store's trading area will decrease.