Question 1

During the "marketing to" era,communication was primarily broadcast on the one-to-many model.

Accepted Answer

A) True 
 B)False

Question 2

The three major types of resources customers integrate as they co-create value in their daily lives are:

Accepted Answer

A)  direct, indirect, and target. 
B)  market, public, and private. 
C)  tangible, intangible, and secondary. 
D)  intentional, unintentional and primary. 
E)  separable, inseparable and initial. 
A)  direct, indirect, and target. 
B)  market, public, and private. 
C)  tangible, intangible, and secondary. 
D)  intentional, unintentional and primary. 
E)  separable, inseparable and initial.

Question 3

The active involvement of the customer in the retailer's core activities is known as:

Accepted Answer

A)  co-production. 
B)  co-creation of value. 
C)  co-participation. 
D)  co-exchange. 
E)  co-involvement. 
A)  co-production. 
B)  co-creation of value. 
C)  co-participation. 
D)  co-exchange. 
E)  co-involvement.

Question 4

Underestimating the competition is a potential cause of a retailer's poor performance.

Accepted Answer

A) True 
 B)False

Question 5

A retailer cannot fully understand its customer if it does not go beyond simply trying
to understand how customers shop in its store.

Accepted Answer

A) True 
 B)False

Question 6

Possession reconfiguration is where and how a customer takes physical possession of
the merchandise.

Accepted Answer

A) True 
 B)False

Question 7

Interfacing and experiences result in _______with the retailer in the from of identification which further strengthens retailer/customer relationship.

Accepted Answer

A)  friendship 
B)  loyalty 
C)  satisfaction 
D)  connecting 
E)  enabling 
A)  friendship 
B)  loyalty 
C)  satisfaction 
D)  connecting 
E)  enabling

Question 8

A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower margins,frequent sales promotions,higher traffic,and higher efficiency.

Accepted Answer

A) True 
 B)False

Question 9

During the 1900's,the largest retailers were the general stores,which carried everything from wedding dresses to funeral caskets.

Accepted Answer

A) True 
 B)False

Question 10

The application of knowledge and skills through deeds,processes,and performances for the benefit of another is known as:

Accepted Answer

A)  marketing. 
B)  service. 
C)  community based retailing. 
D)  social networking. 
E)  performance based retailing. 
A)  marketing. 
B)  service. 
C)  community based retailing. 
D)  social networking. 
E)  performance based retailing.

During the "marketing to" era,communication was primarily broadcast on the one-to-many model.

The three major types of resources customers integrate as they co-create value in their daily lives are:

The active involvement of the customer in the retailer's core activities is known as:

Underestimating the competition is a potential cause of a retailer's poor performance.

A retailer cannot fully understand its customer if it does not go beyond simply trying to understand how customers shop in its store.

Possession reconfiguration is where and how a customer takes physical possession of the merchandise.

Interfacing and experiences result in _______with the retailer in the from of identification which further strengthens retailer/customer relationship.

A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower margins,frequent sales promotions,higher traffic,and higher efficiency.

During the 1900's,the largest retailers were the general stores,which carried everything from wedding dresses to funeral caskets.

The application of knowledge and skills through deeds,processes,and performances for the benefit of another is known as:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters

Exam 14: Managing People

During the "marketing to" era,communication was primarily broadcast on the one-to-many model.

The three major types of resources customers integrate as they co-create value in their daily lives are:

The active involvement of the customer in the retailer's core activities is known as:

Underestimating the competition is a potential cause of a retailer's poor performance.

A retailer cannot fully understand its customer if it does not go beyond simply trying to understand how customers shop in its store.

Possession reconfiguration is where and how a customer takes physical possession of the merchandise.

Interfacing and experiences result in _______with the retailer in the from of identification which further strengthens retailer/customer relationship.

A retailer employing the mass merchandising formula can get trapped in an endless cycle of lower margins,frequent sales promotions,higher traffic,and higher efficiency.

During the 1900's,the largest retailers were the general stores,which carried everything from wedding dresses to funeral caskets.

The application of knowledge and skills through deeds,processes,and performances for the benefit of another is known as:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters