Question 1

Which learning style asks the question: "What is our right business model?"

Accepted Answer

A)  Double-loop learning. 
B)  Pre-learning. 
C)  Triple-loop learning. 
D)  Single-loop learning. 
E)  Beginning learning. 
A)  Double-loop learning. 
B)  Pre-learning. 
C)  Triple-loop learning. 
D)  Single-loop learning. 
E)  Beginning learning.

Question 2

During the "to market" era the major challenge was:

Accepted Answer

A)  identifying a target market. 
B)  bringing merchandise to the market. 
C)  selling the merchandise. 
D)  determining the cost of merchandise. 
E)  locating a supplier of the merchandise. 
A)  identifying a target market. 
B)  bringing merchandise to the market. 
C)  selling the merchandise. 
D)  determining the cost of merchandise. 
E)  locating a supplier of the merchandise.

Question 3

______ are the cognitive and affective responses that result from interfacing.

Accepted Answer

A)  Consequences 
B)  Experiences 
C)  Results 
D)  Effects 
E)  Connections 
A)  Consequences 
B)  Experiences 
C)  Results 
D)  Effects 
E)  Connections

Question 4

From a customer's perspective the real value is in the experience of using things and that is the core of understanding value and its co-creation.

Accepted Answer

A) True 
 B)False

Question 5

Form reconfiguration deals with the time a retailer performs certain activities and offers services.

Accepted Answer

A) True 
 B)False

Question 6

All of the following are facets around which customers are operant resources EXCEPT:

Accepted Answer

A)  enabling. 
B)  engagement. 
C)  co-creating. 
D)  assessment. 
E)  co-producing. 
A)  enabling. 
B)  engagement. 
C)  co-creating. 
D)  assessment. 
E)  co-producing.

Question 7

The two types of interfacing are soft interfacing and_____ interfacing.

Accepted Answer

A)  complex 
B)  simple 
C)  hard 
D)  cognitive 
E)  affective 
A)  complex 
B)  simple 
C)  hard 
D)  cognitive 
E)  affective

Question 8

Population density creates the concentrated customer demand that enables retailers to provide any imaginable offering.

Accepted Answer

A) True 
 B)False

Question 9

Competing on tangibles always provides the retailer a competitive advantage because tangibles are hard to copy.

Accepted Answer

A) True 
 B)False

Question 10

Explain the characteristics of the three era's of retailing.

Accepted Answer

The three major era"s of retailing are:

Question 11

The three primary forms of providing service are:

Accepted Answer

A)  in person, via telephone, via Internet. 
B)  professionally, effectively, consistently. 
C)  openly, honestly, directly. 
D)  direct, via a good, via education. 
E)  courteous, kind, accepting. 
A)  in person, via telephone, via Internet. 
B)  professionally, effectively, consistently. 
C)  openly, honestly, directly. 
D)  direct, via a good, via education. 
E)  courteous, kind, accepting.

Question 12

Restaurants such as Chik-Fil-A that have smaller stores located inside college student unions is an example of:

Accepted Answer

A)  place reconfiguration. 
B)  target market reconfiguration. 
C)  form reconfiguration. 
D)  possession reconfiguration. 
E)  time reconfiguration. 
A)  place reconfiguration. 
B)  target market reconfiguration. 
C)  form reconfiguration. 
D)  possession reconfiguration. 
E)  time reconfiguration.

Question 13

During the "to market era",merchandise and goods moved primarily by:

Accepted Answer

A)  waterways and automobile. 
B)  automobile and airplane. 
C)  horse and wagon. 
D)  railroads and waterways. 
E)  railroads and airplanes. 
A)  waterways and automobile. 
B)  automobile and airplane. 
C)  horse and wagon. 
D)  railroads and waterways. 
E)  railroads and airplanes.

Question 14

Recognizing and capitalizing on the unique experiencing of value by each customer is one of the biggest challenges in retailing.

Accepted Answer

A) True 
 B)False

Question 15

Time reconfiguration refers to the retailers planning of seasonal sales.

Accepted Answer

A) True 
 B)False

Question 16

The most fixed resource in the resource trinity model is floor space.

Accepted Answer

A) True 
 B)False

Question 17

When a retailer experiences actual results that are below plan,the cause is always management or lazy workers.

Accepted Answer

A) True 
 B)False

Question 18

When customers utilize the self check out lanes offered by many supermarkets,they are being active in the co-creation of value.

Accepted Answer

A) True 
 B)False

Question 19

A local day center expands it's operating hours in order to provide child care for individuals who work 2nd and 3rd shifts.This is an example of:

Accepted Answer

A)  form reconfiguration. 
B)  possession reconfiguration. 
C)  target market reconfiguration. 
D)  time reconfiguration. 
E)  place reconfiguration. 
A)  form reconfiguration. 
B)  possession reconfiguration. 
C)  target market reconfiguration. 
D)  time reconfiguration. 
E)  place reconfiguration.

Question 20

A service-dominant mindset views the customer or beneficiary as using what the firm sells to do something valuable or to create value.

Accepted Answer

A) True 
 B)False

Which learning style asks the question: "What is our right business model?"

During the "to market" era the major challenge was:

______ are the cognitive and affective responses that result from interfacing.

From a customer's perspective the real value is in the experience of using things and that is the core of understanding value and its co-creation.

Form reconfiguration deals with the time a retailer performs certain activities and offers services.

All of the following are facets around which customers are operant resources EXCEPT:

The two types of interfacing are soft interfacing and_____ interfacing.

Population density creates the concentrated customer demand that enables retailers to provide any imaginable offering.

Competing on tangibles always provides the retailer a competitive advantage because tangibles are hard to copy.

Explain the characteristics of the three era's of retailing.

The three primary forms of providing service are:

Restaurants such as Chik-Fil-A that have smaller stores located inside college student unions is an example of:

During the "to market era",merchandise and goods moved primarily by:

Recognizing and capitalizing on the unique experiencing of value by each customer is one of the biggest challenges in retailing.

Time reconfiguration refers to the retailers planning of seasonal sales.

The most fixed resource in the resource trinity model is floor space.

When a retailer experiences actual results that are below plan,the cause is always management or lazy workers.

When customers utilize the self check out lanes offered by many supermarkets,they are being active in the co-creation of value.

A local day center expands it's operating hours in order to provide child care for individuals who work 2nd and 3rd shifts.This is an example of:

A service-dominant mindset views the customer or beneficiary as using what the firm sells to do something valuable or to create value.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters

Exam 14: Managing People

Which learning style asks the question: "What is our right business model?"

During the "to market" era the major challenge was:

______ are the cognitive and affective responses that result from interfacing.

From a customer's perspective the real value is in the experience of using things and that is the core of understanding value and its co-creation.

Form reconfiguration deals with the time a retailer performs certain activities and offers services.

All of the following are facets around which customers are operant resources EXCEPT:

The two types of interfacing are soft interfacing and_____ interfacing.

Population density creates the concentrated customer demand that enables retailers to provide any imaginable offering.

Competing on tangibles always provides the retailer a competitive advantage because tangibles are hard to copy.

Explain the characteristics of the three era's of retailing.

The three primary forms of providing service are:

Restaurants such as Chik-Fil-A that have smaller stores located inside college student unions is an example of:

During the "to market era",merchandise and goods moved primarily by:

Recognizing and capitalizing on the unique experiencing of value by each customer is one of the biggest challenges in retailing.

Time reconfiguration refers to the retailers planning of seasonal sales.

The most fixed resource in the resource trinity model is floor space.

When a retailer experiences actual results that are below plan,the cause is always management or lazy workers.

When customers utilize the self check out lanes offered by many supermarkets,they are being active in the co-creation of value.

A local day center expands it's operating hours in order to provide child care for individuals who work 2nd and 3rd shifts.This is an example of:

A service-dominant mindset views the customer or beneficiary as using what the firm sells to do something valuable or to create value.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters