Question 1

One of the main reasons for the increased retail competition during the "marketing to" era was:

Accepted Answer

A)  improved transport and communication. 
B)  growth of chain stores. 
C)  movement of customers from rural areas to larger cities. 
D)  the emergence of collaboration with vendors. 
E)  identifying specific consumer needs. 
A)  improved transport and communication. 
B)  growth of chain stores. 
C)  movement of customers from rural areas to larger cities. 
D)  the emergence of collaboration with vendors. 
E)  identifying specific consumer needs.

Question 2

In retailing,how the customers interface,experience,and connect to various other actors in the economic system to include retailers is known as:

Accepted Answer

A)  enabling. 
B)  relieving. 
C)  co-producing. 
D)  engagement. 
E)  assessment. 
A)  enabling. 
B)  relieving. 
C)  co-producing. 
D)  engagement. 
E)  assessment.

Question 3

Many retailers do a very poor job at engagement.

Accepted Answer

A) True 
 B)False

Question 4

Place reconfiguration deals with the physical structure of the retail enterprise.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a possible explanation for a retailer's actual results falling short of planned results?

Accepted Answer

A)  Internal complaints 
B)  Poor identification of assets 
C)  Ineffective collaboration 
D)  Failure to meet financial goals 
E)  Environmental factors 
A)  Internal complaints 
B)  Poor identification of assets 
C)  Ineffective collaboration 
D)  Failure to meet financial goals 
E)  Environmental factors

Question 6

The best combination of resources that are mobilized to a time and place for a particular individual to solve their problem(s)or for them to pursue opportunities at an optimal value or cost result is:

Accepted Answer

A)  performance. 
B)  efficiency. 
C)  demand. 
D)  population. 
E)  density. 
A)  performance. 
B)  efficiency. 
C)  demand. 
D)  population. 
E)  density.

Question 7

The most sophisticated type of learning is double-loop learning.

Accepted Answer

A) True 
 B)False

Question 8

The mass merchandising formula is very much driven by low gross margins which means the retailer must keep its cost low resulting in:

Accepted Answer

A)  higher customer service. 
B)  higher customer satisfaction. 
C)  lower customer service. 
D)  lower customer satisfaction. 
E)  higher customer traffic. 
A)  higher customer service. 
B)  higher customer satisfaction. 
C)  lower customer service. 
D)  lower customer satisfaction. 
E)  higher customer traffic.

Question 9

In North American retailing,there is an attitude that the retailers' "plan" is correct and the failure to achieve this plan is attributed to people not working hard or smart enough.

Accepted Answer

A) True 
 B)False

Question 10

A service can be provided indirectly through a good.

Accepted Answer

A) True 
 B)False

Question 11

Single-loop learning looks at whether the retailer is doing the right things versus merely
doing things right.

Accepted Answer

A) True 
 B)False

Question 12

The United Stated in 1900 was largely settled with the majority of people residing in cities.

Accepted Answer

A) True 
 B)False

Question 13

The rapid growth of chain stores occurred during the 1940's.

Accepted Answer

A) True 
 B)False

Question 14

The dominant business model of the past will continue to work well.

Accepted Answer

A) True 
 B)False

Question 15

Compare and contrast the customer-centric view of retailing and the traditional or firm-centric view.

Accepted Answer

A customer-centric view of retailing is

Question 16

The new management mindset that retailers and businesses in general are moving toward is known as service-dominant.

Accepted Answer

A) True 
 B)False

Question 17

When a retailer's actual results fall short of planned results,North America's retailing philosophy is to place blame on:

Accepted Answer

A)  external factors. 
B)  management/employees. 
C)  the economy. 
D)  merchandisers. 
E)  decline in target markets. 
A)  external factors. 
B)  management/employees. 
C)  the economy. 
D)  merchandisers. 
E)  decline in target markets.

Question 18

A local paint store offers a free clinic to teach customers how to hang wallpaper.This service is an example of _____ a customer.

Accepted Answer

A)  reaching 
B)  assisting 
C)  targeting 
D)  enabling 
E)  educating 
A)  reaching 
B)  assisting 
C)  targeting 
D)  enabling 
E)  educating

Question 19

The most sophisticated type of learning is:

Accepted Answer

A)  single-loop learning. 
B)  post learning. 
C)  final learning 
D)  triple-loop learning. 
E)  double-loop learning. 
A)  single-loop learning. 
B)  post learning. 
C)  final learning 
D)  triple-loop learning. 
E)  double-loop learning.

Question 20

Reframing involves how to reconfigure resources of the current retail business model around changes in form,time,place,possession and target market.

Accepted Answer

A) True 
 B)False

One of the main reasons for the increased retail competition during the "marketing to" era was:

In retailing,how the customers interface,experience,and connect to various other actors in the economic system to include retailers is known as:

Many retailers do a very poor job at engagement.

Place reconfiguration deals with the physical structure of the retail enterprise.

Which of the following is a possible explanation for a retailer's actual results falling short of planned results?

The best combination of resources that are mobilized to a time and place for a particular individual to solve their problem(s)or for them to pursue opportunities at an optimal value or cost result is:

The most sophisticated type of learning is double-loop learning.

The mass merchandising formula is very much driven by low gross margins which means the retailer must keep its cost low resulting in:

In North American retailing,there is an attitude that the retailers' "plan" is correct and the failure to achieve this plan is attributed to people not working hard or smart enough.

A service can be provided indirectly through a good.

Single-loop learning looks at whether the retailer is doing the right things versus merely doing things right.

The United Stated in 1900 was largely settled with the majority of people residing in cities.

The rapid growth of chain stores occurred during the 1940's.

The dominant business model of the past will continue to work well.

Compare and contrast the customer-centric view of retailing and the traditional or firm-centric view.

The new management mindset that retailers and businesses in general are moving toward is known as service-dominant.

When a retailer's actual results fall short of planned results,North America's retailing philosophy is to place blame on:

A local paint store offers a free clinic to teach customers how to hang wallpaper.This service is an example of _____ a customer.

The most sophisticated type of learning is:

Reframing involves how to reconfigure resources of the current retail business model around changes in form,time,place,possession and target market.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters

Exam 14: Managing People

One of the main reasons for the increased retail competition during the "marketing to" era was:

In retailing,how the customers interface,experience,and connect to various other actors in the economic system to include retailers is known as:

Many retailers do a very poor job at engagement.

Place reconfiguration deals with the physical structure of the retail enterprise.

Which of the following is a possible explanation for a retailer's actual results falling short of planned results?

The best combination of resources that are mobilized to a time and place for a particular individual to solve their problem(s)or for them to pursue opportunities at an optimal value or cost result is:

The most sophisticated type of learning is double-loop learning.

The mass merchandising formula is very much driven by low gross margins which means the retailer must keep its cost low resulting in:

In North American retailing,there is an attitude that the retailers' "plan" is correct and the failure to achieve this plan is attributed to people not working hard or smart enough.

A service can be provided indirectly through a good.

Single-loop learning looks at whether the retailer is doing the right things versus merely doing things right.

The United Stated in 1900 was largely settled with the majority of people residing in cities.

The rapid growth of chain stores occurred during the 1940's.

The dominant business model of the past will continue to work well.

Compare and contrast the customer-centric view of retailing and the traditional or firm-centric view.

The new management mindset that retailers and businesses in general are moving toward is known as service-dominant.

When a retailer's actual results fall short of planned results,North America's retailing philosophy is to place blame on:

A local paint store offers a free clinic to teach customers how to hang wallpaper.This service is an example of _____ a customer.

The most sophisticated type of learning is:

Reframing involves how to reconfigure resources of the current retail business model around changes in form,time,place,possession and target market.

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters