Question 1

A women's shoe store that offers a play area for children is an example of the:

Accepted Answer

A)  service as basis for exchange principle. 
B)  combined service and value principle. 
C)  value as unique principle. 
D)  resource integration principle. 
E)  value co-creation principle. 
A)  service as basis for exchange principle. 
B)  combined service and value principle. 
C)  value as unique principle. 
D)  resource integration principle. 
E)  value co-creation principle.

Question 2

Which of the following is an example of an operand resource?

Accepted Answer

A)  Store merchandise. 
B)  Employee's skills. 
C)  Employee's knowledge. 
D)  Balance sheets. 
E)  Target market segments. 
A)  Store merchandise. 
B)  Employee's skills. 
C)  Employee's knowledge. 
D)  Balance sheets. 
E)  Target market segments.

Question 3

During the "marketing to" era,retailers learned if they can expose shoppers to a lot of merchandise,they will tend to buy more.

Accepted Answer

A) True 
 B)False

Question 4

The traditional services marketing thought argues that services are distinct from goods and they have more desirable characteristics than goods.

Accepted Answer

A) True 
 B)False

Question 5

Which learning style asks the question: "Are we doing things right?" to achieve our goals?

Accepted Answer

A)  Double-loop learning. 
B)  Pre-learning. 
C)  Beginning learning. 
D)  Single-loop learning. 
E)  Triple-loop learning. 
A)  Double-loop learning. 
B)  Pre-learning. 
C)  Beginning learning. 
D)  Single-loop learning. 
E)  Triple-loop learning.

Question 6

Social networks,such as Facebook and blogs,can be used to share both positive and negative customer and/or employee experiences with the public at large.

Accepted Answer

A) True 
 B)False

Question 7

For most of the developed world,the "marketing to" era is the time prior to 1900.

Accepted Answer

A) True 
 B)False

Question 8

A value proposition places the customer in the role of attempting to see things from the perspective of the retailer.

Accepted Answer

A) True 
 B)False

Question 9

Retailers that recognize that they are selling intangibles,even if their merchandise is tangible,will be able to develop more effective retail marketing strategies.

Accepted Answer

A) True 
 B)False

Question 10

The IHIP characteristics refers to services that are:

Accepted Answer

A)  intangible, heterogeneous, inseparable and performance based. 
B)  ineffective, heterogeneous, inseparable and performance based. 
C)  intangible, homogeneous, inseparable and performance based. 
D)  ineffective, homogeneous, inseparable and perishable. 
E)  intangible, heterogeneous, inseparable and perishable. 
A)  intangible, heterogeneous, inseparable and performance based. 
B)  ineffective, heterogeneous, inseparable and performance based. 
C)  intangible, homogeneous, inseparable and performance based. 
D)  ineffective, homogeneous, inseparable and perishable. 
E)  intangible, heterogeneous, inseparable and perishable.

Question 11

Service involves doing something of benefit for the customer,suppliers,and employees.

Accepted Answer

A) True 
 B)False

Question 12

Customers integrate three major types of resources as they co-create value in their daily lives: personal resources,public resources,and private resources.

Accepted Answer

A) True 
 B)False

Question 13

In order to develop competitively compelling value propositions,all of the following should be utilized EXCEPT:

Accepted Answer

A)  include customers social cost. 
B)  consider how value propositions will resonate with customers as well as employees. 
C)  include customers economic cost. 
D)  focus strictly on sales revenue 
E)  consider the resource integrating nature of your customers. 
A)  include customers social cost. 
B)  consider how value propositions will resonate with customers as well as employees. 
C)  include customers economic cost. 
D)  focus strictly on sales revenue 
E)  consider the resource integrating nature of your customers.

Question 14

Discuss the three types of learning and their implications for retail success.

Accepted Answer

The three types of learning are:
(1)Sing

Question 15

The three processes that help facilitate engagement are:

Accepted Answer

A)  interfacing, assessment and enabling. 
B)  interaction, assessment and enabling. 
C)  interfacing, enabling and co-producing. 
D)  interaction, experiencing and connecting. 
E)  interfacing, experiencing, and connecting. 
A)  interfacing, assessment and enabling. 
B)  interaction, assessment and enabling. 
C)  interfacing, enabling and co-producing. 
D)  interaction, experiencing and connecting. 
E)  interfacing, experiencing, and connecting.

Question 16

The first US based chain store is 1859 was:

Accepted Answer

A)  Walmart. 
B)  Sears Roebuck. 
C)  JCPenny. 
D)  Woolworth's. 
E)  The Great Atlantic and Pacific Tea Company (A&P). 
A)  Walmart. 
B)  Sears Roebuck. 
C)  JCPenny. 
D)  Woolworth's. 
E)  The Great Atlantic and Pacific Tea Company (A&P).

Question 17

After 1900 retail advertising witnessed rapid growth in the form of print,billboards and television.

Accepted Answer

A) True 
 B)False

Question 18

A speciality running store that offers a shoe clinic on how to choose the right running shoe is an example of providing a service through education.

Accepted Answer

A) True 
 B)False

Question 19

An important trend that has resulted in a shift to more collaborative relationships with
Suppliers,employees,and customers is:

Accepted Answer

A)  a whole system approach. 
B)  increased one-on-one conflict resolution. 
C)  increased distribution of handbooks/manuals. 
D)  expansion of the one-to-many model. 
E)  improved and lower cost of telecommunication. 
A)  a whole system approach. 
B)  increased one-on-one conflict resolution. 
C)  increased distribution of handbooks/manuals. 
D)  expansion of the one-to-many model. 
E)  improved and lower cost of telecommunication.

Question 20

The three era's of retailing are:

Accepted Answer

A)  "to market", "marketing to", "marketing with" 
B)  "marketing for", "marketing with", "marketing without." 
C)  "target market", "market strategy", "market objective." 
D)  "objective market," "subjective market", "established market." 
E)  "mass market", "target market", "performance market." 
A)  "to market", "marketing to", "marketing with" 
B)  "marketing for", "marketing with", "marketing without." 
C)  "target market", "market strategy", "market objective." 
D)  "objective market," "subjective market", "established market." 
E)  "mass market", "target market", "performance market."

A women's shoe store that offers a play area for children is an example of the:

Which of the following is an example of an operand resource?

During the "marketing to" era,retailers learned if they can expose shoppers to a lot of merchandise,they will tend to buy more.

The traditional services marketing thought argues that services are distinct from goods and they have more desirable characteristics than goods.

Which learning style asks the question: "Are we doing things right?" to achieve our goals?

Social networks,such as Facebook and blogs,can be used to share both positive and negative customer and/or employee experiences with the public at large.

For most of the developed world,the "marketing to" era is the time prior to 1900.

A value proposition places the customer in the role of attempting to see things from the perspective of the retailer.

Retailers that recognize that they are selling intangibles,even if their merchandise is tangible,will be able to develop more effective retail marketing strategies.

The IHIP characteristics refers to services that are:

Service involves doing something of benefit for the customer,suppliers,and employees.

Customers integrate three major types of resources as they co-create value in their daily lives: personal resources,public resources,and private resources.

In order to develop competitively compelling value propositions,all of the following should be utilized EXCEPT:

Discuss the three types of learning and their implications for retail success.

The three processes that help facilitate engagement are:

The first US based chain store is 1859 was:

After 1900 retail advertising witnessed rapid growth in the form of print,billboards and television.

A speciality running store that offers a shoe clinic on how to choose the right running shoe is an example of providing a service through education.

An important trend that has resulted in a shift to more collaborative relationships with Suppliers,employees,and customers is:

The three era's of retailing are:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters

Exam 14: Managing People

A women's shoe store that offers a play area for children is an example of the:

Which of the following is an example of an operand resource?

During the "marketing to" era,retailers learned if they can expose shoppers to a lot of merchandise,they will tend to buy more.

The traditional services marketing thought argues that services are distinct from goods and they have more desirable characteristics than goods.

Which learning style asks the question: "Are we doing things right?" to achieve our goals?

Social networks,such as Facebook and blogs,can be used to share both positive and negative customer and/or employee experiences with the public at large.

For most of the developed world,the "marketing to" era is the time prior to 1900.

A value proposition places the customer in the role of attempting to see things from the perspective of the retailer.

Retailers that recognize that they are selling intangibles,even if their merchandise is tangible,will be able to develop more effective retail marketing strategies.

The IHIP characteristics refers to services that are:

Service involves doing something of benefit for the customer,suppliers,and employees.

Customers integrate three major types of resources as they co-create value in their daily lives: personal resources,public resources,and private resources.

In order to develop competitively compelling value propositions,all of the following should be utilized EXCEPT:

Discuss the three types of learning and their implications for retail success.

The three processes that help facilitate engagement are:

The first US based chain store is 1859 was:

After 1900 retail advertising witnessed rapid growth in the form of print,billboards and television.

A speciality running store that offers a shoe clinic on how to choose the right running shoe is an example of providing a service through education.

An important trend that has resulted in a shift to more collaborative relationships with Suppliers,employees,and customers is:

The three era's of retailing are:

Perspectives on Retailing

Retail Strategic Planning and Operations Management

Retail Customers

Evaluating the Competition in Retailing

Managing the Supply Chain

Legal and Ethical Behavior

Market Selection and Retail Location Analysis

Managing a Retailer’s Finances

Merchandise Buying and Handling

Merchandise Pricing

Advertising and Promotion

Customer Service and Retail Selling

Store Layout and Design

Filters