Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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If fixed cost rises,

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In the case study discussed in the chapter, the electronics firm was losing money by selling its calculators at a price that was below average cost.

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If average cost is falling, then marginal cost must be falling.

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Why is the total profit curve shaped like a hill?

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If total profit is maximized, then marginal cost must equal marginal revenue.

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Economists and accountants use the same definition of profit.

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Figure 8-4 Figure 8-4   -In Figure 8-4 at output level 2, -In Figure 8-4 at output level 2,

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The demand curve for a firm's product is also the curve showing

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Total cost equals average cost multiplied by the quantity of output.

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Do firms really seek to maximize profits?

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A small business owner who is earning a positive economic profit, no matter how small, is doing better than if he or she sold his or her business and went to work for another firm.

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Marginal revenue is the addition to a firm's revenue from

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If marginal cost is less than average cost, average cost must fall when more units are produced.

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If a person who weighs 100 lbs.is riding in an elevator and is joined by a person weighing 120 lbs., what happens to the average weight of persons on the elevator?

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A firm that is earning zero economic profit should go out of business.

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If marginal profit is zero, then average profit is at a maximum.

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The optimal number of units to produce is best expressed when

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An optimal level of output is one at which marginal profit > 0.

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If output is increased beyond the point where total profit is maximized,

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Figure 8-3 Figure 8-3   -If a company plots its total profit curve, it would show -If a company plots its total profit curve, it would show

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