Exam 8: Output, Price, and Profit: the Importance of Marginal Analysis

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If marginal profit is zero, then total profit is at a maximum.

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Marginal profit is positive at all positive output levels.

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The state is considering adding a satellite campus to its major university.How can marginal analysis assist, even though the university does not attempt to maximize profits?

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Total profit = Total revenue − Total cost (including opportunity cost). Total profit defined in this way is called

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If the output of a firm is increased by one unit, the revenue addition is called

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Average revenue is slightly higher than price.

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Marginal cost

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Marginal revenue equals the change in total revenue that is earned by selling one more unit of output.

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Some companies follow a strategy of sales maximization.They say that this puts them in close touch with their customers and they can better track the market, responding to needs more quickly.However, this increases costs because of the need to stock a wider variety of parts, sizes, colors, etc.What would make this strategy a profit-maximizing one?

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Complete the following table and determine the point of profit maximization. Complete the following table and determine the point of profit maximization.

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Economists and accountants have very different definitions of profit.

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Profit maximization occurs when MC = MR.

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Profits will be maximized when the slope of the total revenue curve and the slope of the total cost curve are equal.

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Average cost can be thought of as the cost per unit.

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In arriving at the quantity of output and price of its product, a company

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Any change in a firm's fixed costs will change its profit-maximizing level of output.

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Given a demand curve, explain how total revenue may be calculated.

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Regarding the relationship between marginal profit and average profit, which of the following statements is NOT true?

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Table 8-3 Table 8-3   -Explain how much the firm shown in Table 8-3 should produce, first using total profit and then using marginal analysis. -Explain how much the firm shown in Table 8-3 should produce, first using total profit and then using marginal analysis.

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The demand curve facing a firm is also the firm's

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