Question 1

If a researcher wishes to discover natural groups of cases, then he or she should use:

Accepted Answer

A)  factor analysis. 
B)  cluster analysis. 
C)  conjoint analysis. 
D)  discriminant analysis. 
A)  factor analysis. 
B)  cluster analysis. 
C)  conjoint analysis. 
D)  discriminant analysis.

Question 2

Multivariate statistical methods allow us to consider the effects of more than one variable at the same time.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following statements regarding cluster analysis is not true?

Accepted Answer

A)  Cluster analysis is used to seek constructs that underlie the variables. 
B)  The groups are not predefined in cluster analysis. 
C)  Cluster analysis does not predict relationships. 
D)  Cluster analysis requires the data to be interval-scaled. 
A)  Cluster analysis is used to seek constructs that underlie the variables. 
B)  The groups are not predefined in cluster analysis. 
C)  Cluster analysis does not predict relationships. 
D)  Cluster analysis requires the data to be interval-scaled.

Question 4

Partial correlation can only be applied to one control variable at a time.

Accepted Answer

A) True 
 B)False

Question 5

In discriminant analysis, both the dependent and the independent variables must be nonmetric.

Accepted Answer

A) True 
 B)False

Question 6

The goal of factor analysis is to reduce a large number of variables to as few dimensions or constructs as possible. This is known as:

Accepted Answer

A)  prudence. 
B)  munificence. 
C)  parsimony. 
D)  summation. 
A)  prudence. 
B)  munificence. 
C)  parsimony. 
D)  summation.

If a researcher wishes to discover natural groups of cases, then he or she should use:

Multivariate statistical methods allow us to consider the effects of more than one variable at the same time.

Which of the following statements regarding cluster analysis is not true?

Partial correlation can only be applied to one control variable at a time.

In discriminant analysis, both the dependent and the independent variables must be nonmetric.

The goal of factor analysis is to reduce a large number of variables to as few dimensions or constructs as possible. This is known as:

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

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Exam 15: Multivariate Statistical Analysis

If a researcher wishes to discover natural groups of cases, then he or she should use:

Multivariate statistical methods allow us to consider the effects of more than one variable at the same time.

Which of the following statements regarding cluster analysis is not true?

Partial correlation can only be applied to one control variable at a time.

In discriminant analysis, both the dependent and the independent variables must be nonmetric.

The goal of factor analysis is to reduce a large number of variables to as few dimensions or constructs as possible. This is known as:

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters