Question 1

Which of the following statements about multidimensional scaling is not true?

Accepted Answer

A)  It shows how objects are perceived by consumers through a visual display. 
B)  The perceptual difference among objects is reflected in the relative distance among objects in the multidimensional space. 
C)  It provides a means of measuring objects in multidimensional space on the basis of measures of the similarity of objects. 
D)  The labelling of the dimension axis is statistically determined. 
A)  It shows how objects are perceived by consumers through a visual display. 
B)  The perceptual difference among objects is reflected in the relative distance among objects in the multidimensional space. 
C)  It provides a means of measuring objects in multidimensional space on the basis of measures of the similarity of objects. 
D)  The labelling of the dimension axis is statistically determined.

Question 2

The purpose of factor analysis is to categorise respondents into mutually exclusive groups.

Accepted Answer

A) True 
 B)False

Question 3

The n-way univariate analysis of variance (ANOVA) is appropriate when the dependent variable is metric and the independent variables are nonmetric.

Accepted Answer

A) True 
 B)False

Question 4

In factor analysis, communalities are:

Accepted Answer

A)  correlations of the original variables with the factor. 
B)  measures of the percentage of variance in each variable explained by all of the factors. 
C)  sums of the squared factor loadings for each factor. 
D)  scores representing each observation's calculated value on each factor. 
A)  correlations of the original variables with the factor. 
B)  measures of the percentage of variance in each variable explained by all of the factors. 
C)  sums of the squared factor loadings for each factor. 
D)  scores representing each observation's calculated value on each factor.

Question 5

Which of the following is an appropriate technique to use in order to predict the probability that an object or individual will belong in one of two mutually exclusive categories, based on several independent variables?

Accepted Answer

A)  Multiple regression analysis 
B)  Logistic regression analysis 
C)  Multiple discriminant analysis 
D)  Multidimensional scaling 
A)  Multiple regression analysis 
B)  Logistic regression analysis 
C)  Multiple discriminant analysis 
D)  Multidimensional scaling

Question 6

To remove the effects of a third (or more) variables on the relationship between two interval or ratio-scaled variables is a purpose of:

Accepted Answer

A)  partial correlation technique. 
B)  n-way cross tabulation technique 
C)  multiple regression technique. 
D)  logistic regression technique. 
A)  partial correlation technique. 
B)  n-way cross tabulation technique 
C)  multiple regression technique. 
D)  logistic regression technique.

Question 7

In multiple regression, the coefficients β1, β2, and so on, are known as:

Accepted Answer

A)  correlation coefficients. 
B)  standardised coefficients. 
C)  coefficients of multiple determination. 
D)  coefficients of partial regression. 
A)  correlation coefficients. 
B)  standardised coefficients. 
C)  coefficients of multiple determination. 
D)  coefficients of partial regression.

Question 8

In multiple regression, to discover which independent variable has the greatest influence:

Accepted Answer

A)  is to consult the coefficients to find the largest number. 
B)  is to consult the standardised coefficients to determine to largest number. 
C)  is to divide each corresponding coefficient by its standard error to determine the largest number. 
D)  is to consult the variance inflation factors (VIF) to find the largest number. 
A)  is to consult the coefficients to find the largest number. 
B)  is to consult the standardised coefficients to determine to largest number. 
C)  is to divide each corresponding coefficient by its standard error to determine the largest number. 
D)  is to consult the variance inflation factors (VIF) to find the largest number.

Question 9

In factor analysis, communality is a measure of the percentage of variance in each variable that can be explained by all of the factors.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not a dependence method of analysis?

Accepted Answer

A)  Multidimensional scaling 
B)  Multiple regression analysis 
C)  Discriminant analysis 
D)  N-way cross tabulation 
A)  Multidimensional scaling 
B)  Multiple regression analysis 
C)  Discriminant analysis 
D)  N-way cross tabulation

Question 11

Logistic regression:

Accepted Answer

A)  simultaneously investigates the effects of several independent variables on a dependent variable. 
B)  is used to predict the probability that an object or individual will belong in one of two mutually exclusive categories. 
C)  is the measure of association between two linear variables after controlling for the effects of other variables. 
D)  simultaneously tests for the mean difference of the dependent variable with two or more nonmetric independent variables. 
A)  simultaneously investigates the effects of several independent variables on a dependent variable. 
B)  is used to predict the probability that an object or individual will belong in one of two mutually exclusive categories. 
C)  is the measure of association between two linear variables after controlling for the effects of other variables. 
D)  simultaneously tests for the mean difference of the dependent variable with two or more nonmetric independent variables.

Question 12

N-way univariate analysis of variance (ANOVA) independently tests for the differences in the mean of a metric dependent variable among two or more nonmetric independent variables.

Accepted Answer

A) True 
 B)False

Question 13

Cluster analysis is designed to discover natural groups of cases.

Accepted Answer

A) True 
 B)False

Question 14

If the coefficient of multiple determination is 0.532, then the variation in the independent variables accounts for approximately ______ per cent of the variance in the dependent variable.

Accepted Answer

A)  73 
B)  53 
C)  28 
D)  27 
A)  73 
B)  53 
C)  28 
D)  27

Question 15

In cluster analysis, the researcher wants clusters to have high ___________ within clusters and high between-cluster ____________.

Accepted Answer

A)  homogeneity; homogeneity 
B)  heterogeneity; heterogeneity 
C)  heterogeneity; homogeneity 
D)  homogeneity; heterogeneity 
A)  homogeneity; homogeneity 
B)  heterogeneity; heterogeneity 
C)  heterogeneity; homogeneity 
D)  homogeneity; heterogeneity

Question 16

An underlying assumption of multiple regression is that all the independent variables are dependent of each other.

Accepted Answer

A) True 
 B)False

Question 17

When a researcher attempts to predict a dependent variable from two or more independent variables, the researcher is studying interdependence.

Accepted Answer

A) True 
 B)False

Question 18

If the regression equation is: Y = 12.43 + 0.64X1 + 0.25X2, then the predicted value for Y when X1 = 2 and X2 = 4 is approximately:

Accepted Answer

A)  10.15. 
B)  12.71. 
C)  15.49. 
D)  14.71. 
A)  10.15. 
B)  12.71. 
C)  15.49. 
D)  14.71.

Question 19

Which of the following technique refers to a summarisation of information contained in a large number of variables into a smaller number of factors?

Accepted Answer

A)  Cluster analysis 
B)  Exploratory factor analysis 
C)  Metric multidimensional scaling 
D)  Non-metric multidimensional scaling 
A)  Cluster analysis 
B)  Exploratory factor analysis 
C)  Metric multidimensional scaling 
D)  Non-metric multidimensional scaling

Question 20

In cluster analysis, relationships are predicted by defining the composition of the groups.

Accepted Answer

A) True 
 B)False

Which of the following statements about multidimensional scaling is not true?

The purpose of factor analysis is to categorise respondents into mutually exclusive groups.

The n-way univariate analysis of variance (ANOVA) is appropriate when the dependent variable is metric and the independent variables are nonmetric.

In factor analysis, communalities are:

Which of the following is an appropriate technique to use in order to predict the probability that an object or individual will belong in one of two mutually exclusive categories, based on several independent variables?

To remove the effects of a third (or more) variables on the relationship between two interval or ratio-scaled variables is a purpose of:

In multiple regression, the coefficients β1, β2, and so on, are known as:

In multiple regression, to discover which independent variable has the greatest influence:

In factor analysis, communality is a measure of the percentage of variance in each variable that can be explained by all of the factors.

Which of the following is not a dependence method of analysis?

Logistic regression:

N-way univariate analysis of variance (ANOVA) independently tests for the differences in the mean of a metric dependent variable among two or more nonmetric independent variables.

Cluster analysis is designed to discover natural groups of cases.

If the coefficient of multiple determination is 0.532, then the variation in the independent variables accounts for approximately ______ per cent of the variance in the dependent variable.

In cluster analysis, the researcher wants clusters to have high _ within clusters and high between-cluster __.

An underlying assumption of multiple regression is that all the independent variables are dependent of each other.

When a researcher attempts to predict a dependent variable from two or more independent variables, the researcher is studying interdependence.

If the regression equation is: Y = 12.43 + 0.64X₁ + 0.25X₂, then the predicted value for Y when X₁ = 2 and X₂ = 4 is approximately:

Which of the following technique refers to a summarisation of information contained in a large number of variables into a smaller number of factors?

In cluster analysis, relationships are predicted by defining the composition of the groups.

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters

Exam 15: Multivariate Statistical Analysis

Which of the following statements about multidimensional scaling is not true?

The purpose of factor analysis is to categorise respondents into mutually exclusive groups.

The n-way univariate analysis of variance (ANOVA) is appropriate when the dependent variable is metric and the independent variables are nonmetric.

In factor analysis, communalities are:

Which of the following is an appropriate technique to use in order to predict the probability that an object or individual will belong in one of two mutually exclusive categories, based on several independent variables?

To remove the effects of a third (or more) variables on the relationship between two interval or ratio-scaled variables is a purpose of:

In multiple regression, the coefficients β1, β2, and so on, are known as:

In multiple regression, to discover which independent variable has the greatest influence:

In factor analysis, communality is a measure of the percentage of variance in each variable that can be explained by all of the factors.

Which of the following is not a dependence method of analysis?

Logistic regression:

N-way univariate analysis of variance (ANOVA) independently tests for the differences in the mean of a metric dependent variable among two or more nonmetric independent variables.

Cluster analysis is designed to discover natural groups of cases.

If the coefficient of multiple determination is 0.532, then the variation in the independent variables accounts for approximately ______ per cent of the variance in the dependent variable.

In cluster analysis, the researcher wants clusters to have high ___________ within clusters and high between-cluster ____________.

An underlying assumption of multiple regression is that all the independent variables are dependent of each other.

When a researcher attempts to predict a dependent variable from two or more independent variables, the researcher is studying interdependence.

If the regression equation is: Y = 12.43 + 0.64X1 + 0.25X2, then the predicted value for Y when X1 = 2 and X2 = 4 is approximately:

Which of the following technique refers to a summarisation of information contained in a large number of variables into a smaller number of factors?

In cluster analysis, relationships are predicted by defining the composition of the groups.

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters

In cluster analysis, the researcher wants clusters to have high _ within clusters and high between-cluster __.

If the regression equation is: Y = 12.43 + 0.64X₁ + 0.25X₂, then the predicted value for Y when X₁ = 2 and X₂ = 4 is approximately: