Exam 5: Consumer and Business Behaviour

If consumers receive information that is inconsistent with their beliefs, they may alter this information.This perceptual process is known as selective:

Dylan is purchasing his third car in the past four years.He has been a car enthusiast ever since he was young.He likes to spend his free time looking at car magazines, going to car shows and watching Top Gear.Dylan's interest in cars is referred to as:

Linda Linmeirs is considering the purchase of a new fax machine for her real estate office.She is considering a machine that does not have as many functions as her current machine but is available at a considerably lower price.She is engaged in __________ analysis.

In contrast to extended problem solving, routinised response behaviour requires:

In its purchase of desktop business computers, Albertson's asked that potential suppliers provide information only on units with at least 4 gigabytes of memory.As Albertson's management evaluates this purchase, it finds that 4 gigabytes are inadequate for many of the software programs used at Albertson's.In this instance, the firm would need to modify which aspect of the buying decision process?

Interpersonal dynamics are easy to observe and simple for the marketer to assess.

__________ refers to changes in a person's thought processes and behaviour caused by information and experience.

Assignment of meaning to organised information inputs is called:

During the evaluation of alternatives stage of the consumer decision-making process, framing most likely influences the decision process of __________ buyers.

Mitcham Private Hospital decides to redo its kitchen with new flooring, cabinets, counters and appliances.The hospital compiles a description of the project and then asks sellers to submit bids.After determining the most attractive bids, the hospital will then work with two or three companies to determine which will get the contract.This is an example of using __________ for a purchase decision.

In a buying centre, purchasing agents or purchasing managers are also known as:

Use the following to answer questions Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and four-wheel ATVs.It also sells its products to independent repair centres, dealers and other wholesalers in Victoria.Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in New South Wales.Research has also shown that most of the dealers who sell directly to individual consumers are in Queensland, while dealers who sell to small business landscaping companies tend to be located in South Australia.Company executives are considering expansion of its distribution to markets in Western Australia. -When Precision Brake sells to the individual dealers, it would be considered which of the following business types?

The four categories of business markets are producer, reseller, government and institutional.

Social surroundings during the purchase decision do not include the presence of a salesperson.

Organisations with charitable, educational, community or other non-business goals constitute which market?

__________ are situational influences that include the characteristics and interactions of others who are present when a purchase decision is being made, such as friends, relatives and salespeople.

Which of the following statements about the consumer decision-making process is true?

When shopping for detergent, Katherine looks at Omo, Surf and Earth Choice.She chooses the one that is on sale.These three brands make up her __________ set.

Discuss how perceptual processes may influence the consumer decision-making process.

__________ is characterised by temporary and dynamic factors that result from a particular set of circumstances that a consumer faces when making purchase decisions.