Exam 1: Key Concepts in Marketing

When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which of the following philosophies?

Marketing management is the process of planning, organising, implementing and controlling marketing activities to facilitate and expedite exchanges effectively and efficiently.

The process people use to determine the value of a product is not highly scientific.

Profit, even at the expense of customer satisfaction, is the major thrust of the marketing concept.

Before marketers can develop a marketing mix, they must collect in-depth information.Describe what topics this information should cover and provide an example of how Fitbit did this for the development of one of its products.

The focal point of all marketing activities is:

The marketing concept is not a second definition of marketing; it is a marketing philosophy guiding:

In marketing, a product can be a good or a service but not an idea.

What does it mean for a company to be market-oriented?

Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing-brick and-mortar venues to sell music.This is an example of which element of the marketing mix?

The expanded marketing mix includes:

Which of the following scenarios involves the distribution element of the marketing mix?

Amazon, the online provider of books, music, movies, toys and many other products, follows buyers' purchases and recommends related topics.The firm is exhibiting characteristics associated with the ________ orientation.

Businesspeople who believe that personal selling, advertising and distribution are the most important marketing activities are operating in a(n) __________ orientation.

Use the following to answer questions Earth to Earth Cemetery offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Earth to Earth's service is relatively new in Australia, but services of this type are common in Great Britain.A typical burial in Earth to Earth's cemetery includes a casket made from bamboo, wicker, paper or another natural material.There are no headstones of granite or concrete that will detract from the landscape, but trees and plants as 'markers' are allowed.The cost for a burial at Earth to Earth is approximately $3000, compared to about $6000 at most traditional cemeteries.Although business was slow at first, Earth to Earth is now experiencing an increase in the number of burials due to referrals and a newly developed website.The owners of Earth to Earth were previously in the cemetery business and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally conscious Australians like themselves. -Earth to Earth's main competitive advantage over traditional cemeteries comes from its attention to which element in the marketing mix?

The rising number of incidents of drink-driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol.This calls for activity in which marketing mix variable?

What type of guarantee do many eBay-based businesses use to reduce the risk involved in ordering merchandise sight unseen?

Which of the following statements about marketing environment forces is not correct?

The identified change in consumer behaviour towards online shopping and/or searching for information can be described as a(n) __________ force operating in the dynamic marketing environment.

The distribution variable in a marketing mix is directed towards making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation and storage costs as low as possible.