Question 1

Consumers purchasing high-involvement products most commonly use:

Accepted Answer

A) routinised response behaviour. 
B) limited problem solving. 
C) routine problem solving. 
D) extended problem solving. 
E) impulse purchasing. 
A) routinised response behaviour. 
B) limited problem solving. 
C) routine problem solving. 
D) extended problem solving. 
E) impulse purchasing.

Question 2

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

Accepted Answer

A) how consumers will respond to marketing strategies. 
B) why consumers always want to purchase the cheapest item. 
C) why consumers do not respond to marketing strategies. 
D) why companies do not need to create a successful marketing mix. 
E) which consumers only purchase green brands. 
A) how consumers will respond to marketing strategies. 
B) why consumers always want to purchase the cheapest item. 
C) why consumers do not respond to marketing strategies. 
D) why companies do not need to create a successful marketing mix. 
E) which consumers only purchase green brands.

Question 3

What are the four reasons that marketers strive to understand consumer behaviour?

Accepted Answer

Marketers strive to understand consumer

Question 4

Situational influences generally have the greatest influence during the initial stage of the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 5

In the process of perception, individuals receive sensations through sight, sound, taste, smell and hearing.These sensations are called:

Accepted Answer

A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences. 
A) selective inputs. 
B) olfactory receptors. 
C) information inputs. 
D) perceptual motives. 
E) psychological influences.

Question 6

Consumer socialisation is the process through which a person acquires the knowledge and skills to function as a consumer.

Accepted Answer

A) True 
 B)False

Question 7

Use the following to answer questions 
When making purchasing decisions, consumers use information from many sources, including friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this, Karla has asked several of her friends and family members where they have their cars repaired.She has trouble starting her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment.However, one of her friends, Steve, had a very poor experience with Skola's.When he complained to them, they immediately fixed the situation, and now he prefers their auto shop over others.
-Positive feelings generated by satisfaction with Skola's response will become part of Steve's:

Accepted Answer

A) personality. 
B) motives. 
C) social class 
D) role. 
E) attitude. 
A) personality. 
B) motives. 
C) social class 
D) role. 
E) attitude.

Question 8

Brett Harvey is a mechanical engineer at Shaw Machine Parts.He develops the specifications for component parts so that his company knows what it needs from suppliers.Brett's role is as a(n) __________ in the business buying process.

Accepted Answer

A) buyer 
B) gatekeeper 
C) user 
D) influencer 
E) decider 
A) buyer 
B) gatekeeper 
C) user 
D) influencer 
E) decider

Question 9

Because retailers are concerned with product selection, price and space, they often evaluate products on the basis of:

Accepted Answer

A) their mark-up. 
B) sales per square metre of the selling area. 
C) how much of the product they can fit in a certain amount of space. 
D) profit per dollar of selling price. 
E) the reliability of the supplier. 
A) their mark-up. 
B) sales per square metre of the selling area. 
C) how much of the product they can fit in a certain amount of space. 
D) profit per dollar of selling price. 
E) the reliability of the supplier.

Question 10

When organising perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement.This principle is called:

Accepted Answer

A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking. 
A) interpretation. 
B) completion. 
C) distortion. 
D) closure. 
E) linking.

Question 11

There is little or no difference between wholesalers' customers and retailers' customers.

Accepted Answer

A) True 
 B)False

Question 12

Problem recognition can be stimulated by external sources, such as trade shows or sales representatives.

Accepted Answer

A) True 
 B)False

Question 13

If a person's interest in the product category is ongoing and long term, it is referred to as cultural involvement.

Accepted Answer

A) True 
 B)False

Question 14

Consumers who have achieved their career goals and are confident in their abilities and position are part of which lifestyle segment?

Accepted Answer

A) Young optimism 
B) Conservationists 
C) Visible achievement 
D) Socially aware 
E) Real conservatism 
A) Young optimism 
B) Conservationists 
C) Visible achievement 
D) Socially aware 
E) Real conservatism

Question 15

Which purchase would most likely require a consumer to use extended problem solving?

Accepted Answer

A) Audio equipment 
B) Shaving cream 
C) Cereal 
D) Toilet paper 
E) Petrol 
A) Audio equipment 
B) Shaving cream 
C) Cereal 
D) Toilet paper 
E) Petrol

Question 16

The Australian youth subculture is primarily about interacting with others of a similar:

Accepted Answer

A) age. 
B) class. 
C) interests. 
D) culture. 
E) education. 
A) age. 
B) class. 
C) interests. 
D) culture. 
E) education.

Question 17

A salesperson at Officeworks tells Samuel that the Sony netbook is one of the most reliable netbooks ever made.Samuel, however, has just heard about a second recall for the Sony model he was shown.His most likely response will be to:

Accepted Answer

A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer netbook at this time. 
A) buy the Sony. 
B) forget the information from the salesperson. 
C) ignore the recall as a fluke. 
D) focus on positive aspects of the Sony. 
E) cease shopping for a computer netbook at this time.

Question 18

According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as:

Accepted Answer

A) situational involvement. 
B) routinised response behaviour. 
C) enduring involvement. 
D) limited problem solving. 
E) low involvement. 
A) situational involvement. 
B) routinised response behaviour. 
C) enduring involvement. 
D) limited problem solving. 
E) low involvement.

Question 19

The five categories of situational influences are:

Accepted Answer

A) product involvement level, physical surroundings, social surroundings, time perspective and purchase reason. 
B) antecedent states, physical surroundings, social surroundings, time perspective and space dimensions. 
C) social surroundings, physical surroundings, time pressures, purchase reason and lifestyles. 
D) reason for purchase, time perspective, social surroundings, physical surroundings and the buyer's momentary mood and condition. 
E) store atmosphere, location, aromas, sounds and lighting. 
A) product involvement level, physical surroundings, social surroundings, time perspective and purchase reason. 
B) antecedent states, physical surroundings, social surroundings, time perspective and space dimensions. 
C) social surroundings, physical surroundings, time pressures, purchase reason and lifestyles. 
D) reason for purchase, time perspective, social surroundings, physical surroundings and the buyer's momentary mood and condition. 
E) store atmosphere, location, aromas, sounds and lighting.

Question 20

Which consumer purchase would most likely require limited problem solving?

Accepted Answer

A) A new and improved version of a previously purchased product 
B) An infrequently bought product 
C) An expensive product purchase 
D) A high-involvement product purchase 
E) The purchase of an unfamiliar product 
A) A new and improved version of a previously purchased product 
B) An infrequently bought product 
C) An expensive product purchase 
D) A high-involvement product purchase 
E) The purchase of an unfamiliar product

Consumers purchasing high-involvement products most commonly use:

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

What are the four reasons that marketers strive to understand consumer behaviour?

Situational influences generally have the greatest influence during the initial stage of the consumer decision-making process.

In the process of perception, individuals receive sensations through sight, sound, taste, smell and hearing.These sensations are called:

Consumer socialisation is the process through which a person acquires the knowledge and skills to function as a consumer.

Brett Harvey is a mechanical engineer at Shaw Machine Parts.He develops the specifications for component parts so that his company knows what it needs from suppliers.Brett's role is as a(n) __________ in the business buying process.

Because retailers are concerned with product selection, price and space, they often evaluate products on the basis of:

When organising perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement.This principle is called:

There is little or no difference between wholesalers' customers and retailers' customers.

Problem recognition can be stimulated by external sources, such as trade shows or sales representatives.

If a person's interest in the product category is ongoing and long term, it is referred to as cultural involvement.

Consumers who have achieved their career goals and are confident in their abilities and position are part of which lifestyle segment?

Which purchase would most likely require a consumer to use extended problem solving?

The Australian youth subculture is primarily about interacting with others of a similar:

A salesperson at Officeworks tells Samuel that the Sony netbook is one of the most reliable netbooks ever made.Samuel, however, has just heard about a second recall for the Sony model he was shown.His most likely response will be to:

According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as:

The five categories of situational influences are:

Which consumer purchase would most likely require limited problem solving?

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Exam 5: Consumer and Business Behaviour

Consumers purchasing high-involvement products most commonly use:

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

What are the four reasons that marketers strive to understand consumer behaviour?

Situational influences generally have the greatest influence during the initial stage of the consumer decision-making process.

In the process of perception, individuals receive sensations through sight, sound, taste, smell and hearing.These sensations are called:

Consumer socialisation is the process through which a person acquires the knowledge and skills to function as a consumer.

Brett Harvey is a mechanical engineer at Shaw Machine Parts.He develops the specifications for component parts so that his company knows what it needs from suppliers.Brett's role is as a(n) __________ in the business buying process.

Because retailers are concerned with product selection, price and space, they often evaluate products on the basis of:

When organising perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement.This principle is called:

There is little or no difference between wholesalers' customers and retailers' customers.

Problem recognition can be stimulated by external sources, such as trade shows or sales representatives.

If a person's interest in the product category is ongoing and long term, it is referred to as cultural involvement.

Consumers who have achieved their career goals and are confident in their abilities and position are part of which lifestyle segment?

Which purchase would most likely require a consumer to use extended problem solving?

The Australian youth subculture is primarily about interacting with others of a similar:

A salesperson at Officeworks tells Samuel that the Sony netbook is one of the most reliable netbooks ever made.Samuel, however, has just heard about a second recall for the Sony model he was shown.His most likely response will be to:

According to consumer behaviour analysts, when a person's interest in a particular product category is ongoing and long term, it is described as:

The five categories of situational influences are:

Which consumer purchase would most likely require limited problem solving?

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters