Exam 1: Key Concepts in Marketing

Use the following to answer questions Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time. The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices. -Previously, Best Friends was most likely using which type of orientation?

Define the term green marketing and explain two reasons why many companies have embraced the notion.

The marketing concept directly affects marketing activities and should have a negligible impact on other organisational activities.

As a concept, customer relationship management begins its focus on customers with:

A family that organises and advertises a garage sale is performing marketing activities.

Use the following to answer questions Earth to Earth Cemetery offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Earth to Earth's service is relatively new in Australia, but services of this type are common in Great Britain.A typical burial in Earth to Earth's cemetery includes a casket made from bamboo, wicker, paper or another natural material.There are no headstones of granite or concrete that will detract from the landscape, but trees and plants as 'markers' are allowed.The cost for a burial at Earth to Earth is approximately $3000, compared to about $6000 at most traditional cemeteries.Although business was slow at first, Earth to Earth is now experiencing an increase in the number of burials due to referrals and a newly developed website.The owners of Earth to Earth were previously in the cemetery business and are active conservationists.After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally conscious Australians like themselves. -Referrals and a new website have helped Earth to Earth's business grow.These would come under which marketing mix variable?

The marketing concept deals only with marketing activities.

The forces of the marketing environment include:

Marketing consists primarily of selling and advertising.

Discuss the evolution of the marketing concept with regard to a firm's orientation.

A physical product you can touch is a(n):

Define the term value, and explain how people determine a product's value.

Describe several activities a marketing manager must consider when dealing with distribution variables.

Use the following to answer questions Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time. The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices. -If Best Friends employs the philosophy of building a relationship with its dog and cat customers, and their owners, it will be implementing the:

The outcomes of a marketer's decisions and actions may be affected by the variables in the marketing environment.

The evolution of the marketing concept has moved from a production orientation in the late 1800s and early 1900s to a(n) __________ orientation today.

Use the following to answer questions Best Friends Hotel is a full-service pet salon and boarding kennel.Best Friends has an interactive website where customers can directly book a grooming appointment, obedience class or overnight accommodations for their dog or cat.Best Friends has several unexpected services, such as a 55-square metre swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop off their dog or cat each morning for pet day care.Best Friends has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet furniture so that the cats and dogs can lie on sofas just like at home.Best Friends is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time. The director of marketing at Best Friends suggested talking to pet owners about what type of services they would like to have available.These discussions led to the pet day care and round-the-clock hours of operation.Previously, Best Friends was more interested in competing based on its prices. -Best Friends' target market is most likely to be which of the following?

The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organisation.

Consumers buying products online have dramatically affected the __________ variable of the marketing mix.

Customer costs include anything the buyer must give up to obtain the benefits the product provides.The most obvious customer cost is: