Question 1

Achievement of the firm's overall goals is part of the marketing concept.

Accepted Answer

A) True 
 B)False

Question 2

A marketing orientation requires the organisation-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organisation-wide responsiveness to it.

Accepted Answer

A) True 
 B)False

Question 3

In marketing management, planning is a systematic process of assessing opportunities and resources, determining marketing objectives and developing a marketing strategy and plans for implementation and control.

Accepted Answer

A) True 
 B)False

Question 4

Customer satisfaction can come from:

Accepted Answer

A) lack of service. 
B) the bulk and weight of the product being too great. 
C) lack of process. 
D) anything received when buying and using a product. 
E) bad experiences. 
A) lack of service. 
B) the bulk and weight of the product being too great. 
C) lack of process. 
D) anything received when buying and using a product. 
E) bad experiences.

Question 5

The Australian airline Jetstar Airways __________ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.

Accepted Answer

A) arranges 
B) prepares 
C) provides 
D) targets 
A) arranges 
B) prepares 
C) provides 
D) targets

Question 6

Services can be goods or ideas.

Accepted Answer

A) True 
 B)False

Question 7

As the Industrial Revolution came during the second half of the nineteenth century, firms operated in a(n) __________ orientation.

Accepted Answer

A) marketing 
B) societal 
C) sales 
D) evolutionary 
E) production 
A) marketing 
B) societal 
C) sales 
D) evolutionary 
E) production

Question 8

A marketing orientation is an organisation-wide effort that includes all of the following activities except:

Accepted Answer

A) researching customers' needs. 
B) focusing on the marketing department only. 
C) generating marketing intelligence for use in the organisation. 
D) being responsive to customers' ever-changing wants and needs. 
E) disseminating marketing intelligence across departments within the organisation. 
A) researching customers' needs. 
B) focusing on the marketing department only. 
C) generating marketing intelligence for use in the organisation. 
D) being responsive to customers' ever-changing wants and needs. 
E) disseminating marketing intelligence across departments within the organisation.

Question 9

All of the following are marketing management tasks except:

Accepted Answer

A) planning. 
B) implementing. 
C) organising. 
D) analysing target markets. 
E) controlling. 
A) planning. 
B) implementing. 
C) organising. 
D) analysing target markets. 
E) controlling.

Question 10

The only reason that customers are interested in the price of a product is that they want to get the cheapest price possible.

Accepted Answer

A) True 
 B)False

Question 11

During the marketing orientation era, businesspeople realised that products, which by this time could be made relatively efficiently, would have to be promoted through much personal selling and advertising.

Accepted Answer

A) True 
 B)False

Question 12

What is meant by the term marketing concept, and what is its major focus?

Accepted Answer

The marketing concept is a business phil

Question 13

The marketing mix consists of three major variables: product, price and distribution.

Accepted Answer

A) True 
 B)False

Question 14

At the most basic level, profits can be obtained through relationships in the following ways, except by:

Accepted Answer

A) acquiring new customers. 
B) enhancing the profitability of existing customers. 
C) continually selling to only old customers and markets. 
D) extending the duration of customer relationships. 
A) acquiring new customers. 
B) enhancing the profitability of existing customers. 
C) continually selling to only old customers and markets. 
D) extending the duration of customer relationships.

Question 15

The product variable of the marketing mix can include all of the following except:

Accepted Answer

A) the creation of brand names. 
B) consumer perception of the product price. 
C) the development of product packaging. 
D) warranty issues. 
E) repair services. 
A) the creation of brand names. 
B) consumer perception of the product price. 
C) the development of product packaging. 
D) warranty issues. 
E) repair services.

Question 16

To implement the marketing concept, an organisation must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

Accepted Answer

A) True 
 B)False

Question 17

Services are provided by applying human and mechanical efforts to people or objects.

Accepted Answer

A) True 
 B)False

Question 18

The hard-sell days of the 1950s saw 'vacuum cleaner salesmen' arriving at front doors with a charming smile and a product demonstration that would 'make life easier' for housewives.Which orientation were they following?

Accepted Answer

A) Production 
B) Sales 
C) Marketing 
D) Customer 
E) Societal 
A) Production 
B) Sales 
C) Marketing 
D) Customer 
E) Societal

Question 19

In the private sector, non-profit organisations also use marketing activities to create, price, distribute and promote programs that benefit particular segments of society.

Accepted Answer

A) True 
 B)False

Question 20

The Holden Astra combines an economical vehicle with luxury and sophisticated technology for the __________ of environmentally conscious consumers looking for fuel efficiency with a little more luxury.

Accepted Answer

A) target market 
B) consumer advocates 
C) marketing strategy 
D) marketing mix 
E) marketing tactic 
A) target market 
B) consumer advocates 
C) marketing strategy 
D) marketing mix 
E) marketing tactic

Achievement of the firm's overall goals is part of the marketing concept.

A marketing orientation requires the organisation-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organisation-wide responsiveness to it.

In marketing management, planning is a systematic process of assessing opportunities and resources, determining marketing objectives and developing a marketing strategy and plans for implementation and control.

Customer satisfaction can come from:

The Australian airline Jetstar Airways __________ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.

Services can be goods or ideas.

As the Industrial Revolution came during the second half of the nineteenth century, firms operated in a(n) __________ orientation.

A marketing orientation is an organisation-wide effort that includes all of the following activities except:

All of the following are marketing management tasks except:

The only reason that customers are interested in the price of a product is that they want to get the cheapest price possible.

During the marketing orientation era, businesspeople realised that products, which by this time could be made relatively efficiently, would have to be promoted through much personal selling and advertising.

What is meant by the term marketing concept, and what is its major focus?

The marketing mix consists of three major variables: product, price and distribution.

At the most basic level, profits can be obtained through relationships in the following ways, except by:

The product variable of the marketing mix can include all of the following except:

To implement the marketing concept, an organisation must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

Services are provided by applying human and mechanical efforts to people or objects.

The hard-sell days of the 1950s saw 'vacuum cleaner salesmen' arriving at front doors with a charming smile and a product demonstration that would 'make life easier' for housewives.Which orientation were they following?

In the private sector, non-profit organisations also use marketing activities to create, price, distribute and promote programs that benefit particular segments of society.

The Holden Astra combines an economical vehicle with luxury and sophisticated technology for the __________ of environmentally conscious consumers looking for fuel efficiency with a little more luxury.

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Exam 1: Key Concepts in Marketing

Achievement of the firm's overall goals is part of the marketing concept.

A marketing orientation requires the organisation-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organisation-wide responsiveness to it.

In marketing management, planning is a systematic process of assessing opportunities and resources, determining marketing objectives and developing a marketing strategy and plans for implementation and control.

Customer satisfaction can come from:

The Australian airline Jetstar Airways __________ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.

Services can be goods or ideas.

As the Industrial Revolution came during the second half of the nineteenth century, firms operated in a(n) __________ orientation.

A marketing orientation is an organisation-wide effort that includes all of the following activities except:

All of the following are marketing management tasks except:

The only reason that customers are interested in the price of a product is that they want to get the cheapest price possible.

During the marketing orientation era, businesspeople realised that products, which by this time could be made relatively efficiently, would have to be promoted through much personal selling and advertising.

What is meant by the term marketing concept, and what is its major focus?

The marketing mix consists of three major variables: product, price and distribution.

At the most basic level, profits can be obtained through relationships in the following ways, except by:

The product variable of the marketing mix can include all of the following except:

To implement the marketing concept, an organisation must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

Services are provided by applying human and mechanical efforts to people or objects.

The hard-sell days of the 1950s saw 'vacuum cleaner salesmen' arriving at front doors with a charming smile and a product demonstration that would 'make life easier' for housewives.Which orientation were they following?

In the private sector, non-profit organisations also use marketing activities to create, price, distribute and promote programs that benefit particular segments of society.

The Holden Astra combines an economical vehicle with luxury and sophisticated technology for the __________ of environmentally conscious consumers looking for fuel efficiency with a little more luxury.

Marketing Environment, Social Responsibility and Ethics

Planning, Implementing and Evaluating Marketing Strategy

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters